JWT starts with Vegemite

JWT starts with Vegemite

 

B&T Magazine
Posted by B&T Magazine

Vegemite is urging Aussies to ‘start with Vegemite’ in a new campaign by JWT.

The campaign’s tagline, ‘You don’t have to stop at toast, when you start with Vegemite’, aims to show that Vegemite can be the starting point for a simple breakfast.

Two TVCs feature in the campaign, one showing toast with Vegemite and a poached egg, and one with toast, Vegemite and avocado.

Mike Waddington, general manager of marketing at Vegemite, said: “It’s a bit like discovering a hidden talent in an old friend. We want to demonstrate some of the fresh, appetizing and inspirational ways of eating Vegemite as part of a delicious breakfast.”

http://www.youtube.com/watch?v=G-O7VZNKNzs

http://www.youtube.com/watch?v=Fc2qE5L_0N4

Credits:

Client: Vegemite; agency: JWT Melbourne, production company: Revolver; director: Bruce Hunt; music: Level 2; media: Carat; digital: Tgarage; PR: Royce