JMK is behind a new TV campaign for Centrum Multivitamins, which goes to air in Australia and New Zealand today.
The campaign is part of the ‘Spectrum People’ campaign, which JMK launched earlier this year. It features three new spots, one for me, one for women and one for both.
Matt Kemsley, creative director at JMK, said: “Centrum now has unique and specific health benefits for both men and women. Our Spectrum People campaign was the perfect vehicle to show these benefits in separate male and female executions. It’s further proof of Centrum’s brand line ‘complete from A to Zinc.”
Centrum ANZ marketing manager, Emma Nicol, added: “New Centrum for men and women is an exciting new product initiative for Centrum in 2013. JMK has developed new executions in the Spectrum People campaign which we will be applying across all elements of our communications including TV, digital and retail channels.”
Agency: JMK; creative director: Matt Kemsley; creative team: Matt Kemsley, Mike Boswell; designer: Paul Hoyne; strategy: Julian Martin; account direction: Tanya Shattock; agency producer: David Steindl; production company: 8com; director: Josh Frizell; producer: Mike Vanderfield; photographer: Alistair Guthrie; sound and music: Song Zu
Centrum for Men TVC:
Centrum for Women TVC: