It's the sunshine

It's the sunshine
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DDB Melbourne has created multi-million dollar global campaign for wine brand Lindeman’s.

‘It’s the sunshine that makes it’ campaign portrays the 170-year-old brand as the perfect partner to great moments with family and friends.

It shows people dining alfresco, sitting at the beach and going about day-to-day life while constantly shuffling into the sunshine, as if we the sun has a pull that keeps us in the light without needing to move a muscle.

Using stop-motion, the film is a departure from typical wine ads, often laden with images of vineyards, barrels and wine-glass swillers.

Darren Spiller, executive creative director, DDB Melbourne said: “The sun has always made us feel good; it’s a human truth. In this campaign we’ve used the sun a metaphor for how a brand like Lindeman’s can make you feel.”

The campaign includes a TVC (below), print, in-store and digital support. It launched in Sweden in September and is rolling out globally over the next 12 months.

http://www.youtube.com/watch?v=RoXkbRWf1WA

Credits: Client: Lindeman’s Managing Director Lindeman’s: Michelle Terry  Global Brand Business Director Lindeman’s: Lisa Saunders Global Brand Business Manager Lindeman’s: Kate Dermody Agency: DDB Melbourne ECD: Darren Spiller Creative Director: Rob Beamish Creative Director: Jim Ritchie Copywriter: Toby Kennedy Art Director: Jordy Molloy Head of Broadcast Production: Simon Thomas Planning Director : Lorenzo Bresciani Managing Director Lorenzo Bresciani Group Business Director: Justin Arnold Account Director: Elsa James Account Executive: Louise Sully Production Company: EXIT Films Director: Mark Molloy Producer: Peter Kearney/Martin Box  Executive Producer: Emma Lawrence Managing Director/Executive Producer: Corey Esse Facilitation Company: Ground Glass, South Africa DOP: Ryley Brown Editor:  Rohan Zerna, The Butchery (Producer Jess Asz) Grade: Fin Design & Effects Online Edit/Animation: Justin Bromley, Fin Design & Effects (EP Billy Beckett) Music Supervision: Karl Richter, Level Two Music Sound Design/Arrangement: Mark Mitchell, Electric Dreams TV Level Mix: Colin Simkins, Gusto Music Media: Mediacom

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