Isobar have created a new colour App for paint and construction brand Dulux, that allows consumers to virtually trial different paint shades in their homes.
The App uses image recognition to pick up colour from the user’s surroundings, and then matches the colour to the Dulux database.
Similar or complementary shades can be selected and trialed, and findings are easily shared online using the integrated social media system.
Clemenger BBDO has created a short TVC to promote the App.
The App has already been deemed a success with 8 500 downloads to date.
Credits: Dulux Marketing Director: Murray Allen, Dulux Marketing Manager: Lisa Madigan, Dulux Senior Brand Manager, interior: Stuart McCausland, Dulux Brand Manager, colour: Rebecca Sacher, Creative Chairman: James McGrath, Executive Creative Director: Ant Keogh, Art Director: Dan Jones, Copywriter: Chris Hillary, TV Producer: Marta Besevic, Group Account Director: Dan Lacaze, Senior Account Director: Marnie McKenzie, Account Executive: Alexandra Carroll, Production company: Collider, Director: Angus Lee Forbes, Producer: Catherine Warner, DOP: Lee Miller, Post Production: Method Studios