Initiative appointed to TAL account

Initiative appointed to TAL account
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Australia’s largest life insurer, TAL, has appointed IPG Mediabrands agency Initiative as its new media agency to replace AdMP.
The two-year contract is worth over $10m a year.
Initiative will be working directly with TAL’s consumer brand InsuranceLine to, “…strengthen the InsuranceLine brand and enhance our customer experience in the direct life insurance market,” said Melanie Lyne, Direct Head of Marketing Communications and Brand at TAL..
 
Image from TAL website.

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