Melbourne communications agency Icon has been appointed to handle a national campaign for Acquire Learning.
The agency will be tasked with launching the Acquire Learning education aggregator brand through a creative and youthful campaign encompassing both above and below the line elements.
The campaign, due to launch in November, will include digital, social media, radio, PR and events. It will target people looking to undertake further study.
Paul Cooke (pictured), Icon CEO, said: “We are delighted to work with Acquire Learning. It is a great opportunity for us to work with a young, dynamic company with a big future.”
Jesse Sahely, general manager at Acquire Learning, added: “Icon developed a clever and compelling campaign, and a fresh, energetic vision for our business. This is an exciting time for Acquire Learning and we’re looking forward to realising this together.”