Humour conveys an important message for PetRescue

Humour conveys an important message for PetRescue
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A new 30-second TVC has been appearing as a community service announcement nationally aiming to improve outcomes for rescue animals in Australia.

Not-for-profit organisation, PetRescue, and Whybin\TBWA Melbourne PetRescue aim to raise awareness of PetRescue’s important work, and drive people to the website to find out more, or adopt a new family member for themselves.

Vickie Davy, director at PetRescue says the campaign will help the organisation at an important time of the year. “PetRescue are delighted to have such an engaging TVC going to air during the crucial summer period, when homeless pet numbers are at their highest.

PetRescue believes that pets, especially rescued pets, bring enormous joy into people's lives. This advert captures that bond, showing that pets are more than companions, they're family members.

“We think the spot delivers a really serious message around animal adoption in a lighthearted, humorous way, which is in line with the PetRescue brand.” 

PetRescue is Australia’s largest online directory of homeless animals, and to date have helped find new, loving families for more than 150,000 pets.

http://www.youtube.com/watch?v=iDel-TRTiy4

Credits: Client PetRescue, Agency Whybin\TBWA Melbourne, executive creative director Paul Reardon, copywriter Paul Hastings, art director Peter Kirwan, agency producers Janine Wertheim, production house Airbag Productions, Director: Aaron Wilson, DOP Marden Dean, Producer Victoria Conners-Bell, Editor Steve Nicholson, Sound Front of House.

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