Host has introduced two executive creative director roles into its structure, with former Monkeys CD Noah Regan and Bob Mackintosh joining the agency as its first ECDs.
This is first time that Host has had executive creative positions within the company, after establishing itself as an agency ‘without a creative department’ almost thirteen years ago.
Until now the agency’s philosophy has been that all staff members should contribute creatively, doing away with the need to single out specific creative types.
Regan (pictured) was a partner and CD at The Monkeys until October last year when he moved to Singapore to take up the role of CD ad BBH Asia Pacific. His new role will see him as ECD at Host in Singapore.
Mackintosh was digital creative director at Host for four years until 2010 and has been working as creative director at The Jamboree. He will now take the reins at Host in Sydney.
Founder and Group CEO, Anthony Freedman said: “We have always believed in the power of collaboration to produce interesting creative results and that’s why thirteen years ago, we developed a new way of working.
“We wanted to have a ‘creative department’ with more people and more diverse talents, including many people who simply wouldn’t accept a full time job in an ad agency.
“That same belief remains today, but with an agency of more than 100 people in Sydney and a growing international presence, we felt it was time to evolve our model.”
“With Bob and Noah we now have the best of both worlds. Smart creative people at the heart of our business whilst still retaining a modern department that extends outside our building, with a long list of great creative collaborators”.
Sydney ECD, Bob Mackintosh said the ‘departments' he and Regan would preside over will include independent creative groups, teams and individuals, within Australia and around the world.
Mackintosh has recently presided over a number of notable campaigns including ‘Festival of Play’ for Lego, ‘Share a Coke and a Song’ for Coca-Cola and ‘Kiwi Sceptics’ for Air New Zealand, which was awarded the Grand Prix for Branded Content and Entertainment at Spikes Asia.
Regan has created many highly awarded campaigns. At The Monkeys he was a key part 'The Ship Song Project' which was B&T's Campaign of the Year and winner of the Grand Prix at the Australasian Branded Entertainment Awards.
Prior to The Monkeys he created several high profile campaigns at DDB London for Volkswagen, Harvey Nichols and Marmite.
Host recently announced a plan to establish a series of international offices alongside Singapore which opened in January 2013. Future locations included both Shanghai and San Francisco.