Honda Australia’s sponsorship deal with Palace Cinemas has been extended for a third consecutive year.
Val Morgan has announced that the ‘Share Dreams’ partnership will run for a third year, with Honda as naming rights sponsor of Palace Cinemas with brand association across the full range of the cinemas’ marketing collateral.
As part of the deal, planned and negotiated by ZenithOptimedia, a 60-second Honda spot will run across all Palace Cinemas for the whole year. This will be supported by advertising in foyer and lounge areas, in cinema activations and competitions.
Kevin Lillie, Honda Australia marketing manager, said: “Honda Australia shares Palace Cinema’s passion to bring joy to people and over the past two years we’ve created specific content within Palace to connect with our customers in this highly engaging environment. We are excited to see this partnership continue and evolve.”
Palace Cinemas CEO Benjamin Zeccola added: “The Honda sponsorship enables us to invest in providing the optimal cinema-going experience, with the best films in upgraded state of the art auditoria, gorgeous foyer bars and wonderful staff teams.”