Independent agency Holla is behind an animated campaign for the Australian Rotary Health’s charity Hat Day.
Hat Day, taking place on October 11, raises money and awareness for mental illness. People are encouraged to show their support for the day by wearing a hat and making a donation.
Creative for the campaign was developed from the insight that Hat Day is an easy and fun way to raise awareness and money to support people with mental illness.
Alex Allwood, principal at The Holla Agency, said: “Mental illness is a confusing and sensitive issue that’s not often discussed and using humour tells the Hat Day story simply to a wide audience.”
Creative: The Holla Agency; copywriter: Mark Sharman; illustration and animation: The Magnificent Itch; sound production: Stellar; experiential: Wonder