High-fiving posters for ADMA competition

High-fiving posters for ADMA competition
SHARE
THIS



Augmented reality (AR) and high-fiving posters featuring some of adlands top execs are out to encourage young creatives and marketers to enter the Association for Data-driven Marketing and Advertising’s (ADMA) youth-focused competition.

The High-Five the Ad World interactive posters idea comes from McCann senior copywriter Damon Porter, who won the Young Creative of the Year competition last year.

The posters, which are designed to drive entries to ADMA’s Young Creative/Marketer of the Year awards which recognises achievements of those under 30, uses AR via smartphones to bring the posters to live. Viewers are encouraged to download the app and enter the competition after high fiving the executive, which is made possible due to an accelerometer in the technology.

Execs in the posters include Naked Communication’s Adam Ferrier, Droga5’s Sudeep Gohil, Ian Kennedy OAM-direct marketing hall of fame 1990, Google’s Lucinda Barlow and ADMA’s Jodie Sangster.

It’s important to find new and exciting ways to capture the attention and imagination of young creatives and marketers, and the mobile phone really works for them. High Five the Ad World is a fun and engaging concept for entrants and the use of the accelerometer to capture the high five, combined with AR technology, is a new concept,” Sangster said.

“We are delighted to bring Damon’s campaign to life and partner with Explore Engage to bring this campaign to life and be part of something that has not been done in the Australian market before.”

The posters have been distributed to marketing departments and ad agencies throughout Australia. Entries are open now until Friday August 16.

Winners will be announced at a gala dinner on November 1 at Sydney’s The Star. 2013 winners will receive an all-expenses paid trip to New York. 

Please login with linkedin to comment

Latest News

IsoWhey launches #YouGotThis Weight Management Campaign Via Indie Agency Urban
  • Advertising
  • Campaigns

IsoWhey launches #YouGotThis Weight Management Campaign Via Indie Agency Urban

Australia’s leading health and wellbeing brand IsoWhey has launched its latest national campaign, ‘#YouGotThis’. Created by Urban, the campaign highlights the real-life struggles Australians face on their weight management journey. A journey made easier through perseverance, and a little help from IsoWhey. The #YouGotThis campaign is IsoWhey’s biggest marketing investment to date, with executions running […]

Taking A stand? Just Do It…Maybe
  • Marketing
  • Opinion

Taking A stand? Just Do It…Maybe

In this guest post, creative and strategy director at WE Buchan, David Coupland (pictured below), takes a look at the fallout from Nike’s Colin Kaepernick campaign and says what it also does is show the importance brands now play in our lives… Nike’s decision to feature Colin Kaepernick as the face of their 30th anniversary “Just Do It” campaign […]

Opinion

by B&T Magazine

B&T Magazine
How To Optimise Branded Keywords
  • Marketing
  • Opinion

How To Optimise Branded Keywords

In this guest post, CEO of Delacon, Michael Center (pictured below) talks the value of branded keywords for marketers and offer his tips on getting the best from yours… Branded keywords are an essential part of the digital marketing strategy for many large businesses. Trading on the recognition and equity of a brand’s name, some of the country’s […]

Opinion

by B&T Magazine

B&T Magazine
OLYMPUS DIGITAL CAMERA
  • Marketing
  • Opinion

Expertise First, Influence Second: When Influence Is A By-Product Of Expertise

In this guest post, Taryn Williams, CEO and founder of influencer and creative talent marketplace theright.fit, explains why influence should be a by-product of success, not the foundation for it… Like any form of advertising and promotion, influencer marketing is not without its controversies. Earlier this year Australia’s Federal Minister for Health, Greg Hunt, ordered […]

Opinion

by B&T Magazine

B&T Magazine
Ford & Facebook Invite Aussies To Personalise 2018 Mustang With New In-App Experience
  • Campaigns
  • Marketing
  • Technology

Ford & Facebook Invite Aussies To Personalise 2018 Mustang With New In-App Experience

Ford Australia has unveiled a new innovation that showcases the iconic Ford Mustang through a collaboration Facebook and Instagram. The interactive campaign invites Facebook and Instagram communities to take part in a live poll to identify Australia’s ultimate Mustang design. Targeting performance car fans, along with design lovers and image-conscious consumers, Ford and its partner […]