Herald Sun wraps Melbourne Cup's iconic Bird Cage

Herald Sun wraps Melbourne Cup's iconic Bird Cage
SHARE
THIS



Racing fever will engulf Victoria next Tuesday and the Herald Sun is getting ready to leverage its position as the Melbourne Cup Carnival’s official newspaper.

The Herald Sun is set to amplify its ‘We’re for Victoria’ campaign with a raft of editorial, marketing and event activations aimed at winning the favour of race fans.

Editorially, leading trainer Mark Kavanagh and Cup-winning jockey Glen Boss will join the Herald Sun’s sports reporters to cover the event.

Flemington TV will also feature Herald Sun reporters with crosses from the mounting yard, Fashions on the Field and the Birdcage.

There will be a form guide available in print, online and mobile and a digital sweep app.

Taste columnist Matt Preston has designed the menu for the Birdcage marquee’s guests. The Birdcage has been decked out to match the paper’s ‘We’re for Victoria’ campaign with iconic Melbourne images adorning the exclusive marquee.

Emily McGrath, News Corp Australia’s general manager sales, said: “The marquee fa√ßade – wrapped in pages of the Herald Sun and overlaid with stunning timber strapping is reminiscent of the Arts Centre, Federation Square and Southern Cross Station.

“The interior features a horse-shoe cafe bar with a lavish hydrangea and newspaper installation. And the rear of the marquee includes a sophisticated lounge area reflecting the hidden bars of Melbourne. Guests and passers-by alike will be struck by the fresh and fun mood from the outset.”  

The paper has also invested in print, digital and radio ads as well as retail activations to support its sponsorship of the event and its event initiatives.

“Victorians have a particular passion for racing and the Herald Sun will have every angle covered,” McGrath added. 

Please login with linkedin to comment

Latest News

How To Create Connections To Increase Your Influence
  • Opinion

How To Create Connections To Increase Your Influence

Darren Fleming (pictured below) is a speaker, author and trainer who specialises in helping leaders influence their teams. He is the author of Don’t be a D!ck – creating connections that make influence happen. In this guest post, Fleming offers proven tips on how to improve staff connections and your influence around any office… The secret to […]

Opinion

by B&T Magazine

B&T Magazine
PayPal Unveils “Uncle Awesome” In Witty Christmas Spot Via Buzzman
  • Campaigns

PayPal Unveils “Uncle Awesome” In Witty Christmas Spot Via Buzzman

A dodgy uncle is the star of PayPal’s new Christmas spot set to air across 15 european countries this festive season. The work of famed Parisian agency Buzzman, the ad plays on the traditional family Christmas and the arrival of an uncle notorious for his over-touching, cheating and over-eating. This time around, thanks to Paypal, Mr […]

Isentia Builds Out Executive Team For Future Strength
  • Media

Isentia Builds Out Executive Team For Future Strength

Isentia Group Limited has announced three senior appointments to its executive leadership team to accelerate product enhancement, operational efficiencies and support ongoing transformation. Following an extensive search, Paul Russell has been appointed chief technology officer (CTO), Kelly Young chief human resources officer (CHRO) and Peter McClelland chief financial officer (CFO). Ed Harrison, Isentia chief executive officer and managing director, […]

Ovarian Cancer Australia Says ‘It’s Time For Ovary-Action’
  • Campaigns
  • Media

Ovarian Cancer Australia Says ‘It’s Time For Ovary-Action’

Ovarian Cancer Australia has launched its first pieces of work via agency 10 feet tall. ‘It’s time for ovary-action’ is their empowering, new creative platform that aims to rally all Australians to stand up and take action for the cause. The launch includes a quirky content video accompanied by print and radio components that aim […]

Assembly Label Appoints The Wired Agency
  • Media

Assembly Label Appoints The Wired Agency

One of Australia’s leading fashion brands, Assembly Label has officially appointed The Wired Agency as its exclusive digital campaign partner. As a market leader in the ‘simplified essentials’ space; quickly becoming renowned for their minimal approach to design and clothing construction, Assembly Label has recently opened their tenth retail location as well as being well-represented […]