AFL player and commentator Cameron Ling’s famous red hair has won him a new job – as brand ambassador for Heinz’s new range of Big Red tomato sauce.
Ling, the former Geelong player who now commentates on the AFL on the Seven Network, will appear in above the line, point of sale and experiential activations for Heinz over the coming months as the ‘other Big Red’.
The Heinz marketing team worked with Melbourne media agency Vizeum to develop the campaign, which consists of integrated sponsorships across AFL coverage on Seven, as well as screen sponsorship at the MCG and Etihad Stadium.
Danielle Gowling, business director at Vizeum, said: “Cameron Ling was a no-brainer for this campaign. He’s a red head and is synonymous with footy.”
Natalie Koenen, group marketing manager at Heinz, added: “Vizeum’s strategy will give us fantastic access to footy at a time when the race to the finals draws huge crowds to games and the broadcast viewers soar.”