Havas to turn Citroen into a 'household name again'

Havas to turn Citroen into a 'household name again'

Car brand Citroen has parked its advertising duties with Havas Worldwide Sydney.

B&T Magazine
Posted by B&T Magazine

Havas Sydney is now responsible for the brand’s advertising, strategic planning, brochures and community management.

Alex Carr, managing director of Havas Worldwide Sydney, said the agency is “chomping at the bit to mix up the category”.

“There is a real appetite across the client and agency to make this French icon a loved household name again.”

John Startari, general manager Citroen, said Havas gives the brand the “backbone of a global network whilst adding their own innovative ideas for the local market”.

The brand recently signed a new distribution deal with Sime Darby Motors, the importer and distributor of Peugeot.