Havas combines creative and media for Goodman Fielder

Havas combines creative and media for Goodman Fielder
SHARE
THIS



Food company Goodman Fielder has handed the creative and media strategy duties for its grocery brands to Havas following a competitive pitch.

The brands Havas will now look after include Praise, Meadow Lea, Olive Grove and White Wings.

John Chatterton, marketing director Goodman Fielder, said: "We are looking forward to working with the Havas group who have demonstrated great team spirit in their through-the-line approach to creative content development and strategic targeting to drive our brands forward.”

Havas has taken strategy from Naked and replaced Joy and Jack Watts Currie as creative for grocery brands. Joy holds onto Goodman’s bakery products account and Ikon holds media buying.

Anthony Gregorio, CEO Havas Worldwide Australia, said: “We are delighted to be working with Goodman Fielder.  They are an innovative company working in an extremely competitive sector.  We look forward to bringing the benefits of the Havas Village strategy to help them win in the supermarket aisles.”

Mike Wilson, CEO of Havas Media, added: "The Goodman Fielder win is another indication that clients are excited by the integration of creative and media. Lots of people are talking about it, we're actually doing it."  

Please login with linkedin to comment

Latest News

How To Create Connections To Increase Your Influence
  • Opinion

How To Create Connections To Increase Your Influence

Darren Fleming (pictured below) is a speaker, author and trainer who specialises in helping leaders influence their teams. He is the author of Don’t be a D!ck – creating connections that make influence happen. In this guest post, Fleming offers proven tips on how to improve staff connections and your influence around any office… The secret to […]

Opinion

by B&T Magazine

B&T Magazine
PayPal Unveils “Uncle Awesome” In Witty Christmas Spot Via Buzzman
  • Advertising
  • Campaigns

PayPal Unveils “Uncle Awesome” In Witty Christmas Spot Via Buzzman

A dodgy uncle is the star of PayPal’s new Christmas spot set to air across 15 european countries this festive season. The work of famed Parisian agency Buzzman, the ad plays on the traditional family Christmas and the arrival of an uncle notorious for his over-touching, cheating and over-eating. This time around, thanks to Paypal, Mr […]

Isentia Builds Out Executive Team With Three New Appointments
  • Media

Isentia Builds Out Executive Team With Three New Appointments

Isentia Group Limited has announced three senior appointments to its executive leadership team to accelerate product enhancement, operational efficiencies and support ongoing transformation. Following an extensive search, Paul Russell has been appointed chief technology officer (CTO), Kelly Young chief human resources officer (CHRO) and Peter McClelland chief financial officer (CFO). Ed Harrison, Isentia chief executive officer and managing director, […]

Ovarian Cancer Australia Says ‘It’s Time For Ovary-Action’
  • Campaigns
  • Media

Ovarian Cancer Australia Says ‘It’s Time For Ovary-Action’

Ovarian Cancer Australia has launched its first pieces of work via agency 10 feet tall. ‘It’s time for ovary-action’ is their empowering, new creative platform that aims to rally all Australians to stand up and take action for the cause. The launch includes a quirky content video accompanied by print and radio components that aim […]

Assembly Label Appoints The Wired Agency
  • Media

Assembly Label Appoints The Wired Agency

One of Australia’s leading fashion brands, Assembly Label has officially appointed The Wired Agency as its exclusive digital campaign partner. As a market leader in the ‘simplified essentials’ space; quickly becoming renowned for their minimal approach to design and clothing construction, Assembly Label has recently opened their tenth retail location as well as being well-represented […]