Harris Farm Markets new Bondi 'tan lines' campaign revealed

Harris Farm Markets new Bondi 'tan lines' campaign revealed
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Creative agency Workshop has launhed an eye-catching campaign Harris Farm Markets to promote the retailer's new Bondi Beach store.

Designed to grab the attention of the Bondi Beach residents and tourists this summer, Jamie Kwong, CEO at Workshop, said: “The Harris Farm Markets brand and what it stands for already enjoys a strong awareness amongst Sydney-siders. Our job is simply to tell Bondi locals that Harris Farm Markets is arriving in a way that builds a strong connection between the new store and the local community”.

The campaign will appear in outdoor as well as a huge wall mural in-store dedicated to thanking customers for welcoming Harris Farm Markets.

Other activity surrounding the launch will consist of a “Market Day” in front of the store on Saturday November 9 as well as street teams handing out samples and promotional items.

Harris Farm Markets’ marketing manager, Anna Howarth, said: “We’re really excited about broadening our store coverage to encompass more of the Eastern Suburbs of Sydney. Bondi locals have the perfect lifestyle for our product lines so we wanted our campaign to reflect that”.

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