Radio announcer Scott ‘Dools’ Dooley and former swimmer Michael Klim are two of six new celebrity ambassadors for Hamilton Island, participating in a new social media initiative called the Ultimate Instameet: Return2Paradise.
The campaign, which runs from 17 to 19 May, also features model and TV presenter Rebecca Judd, We Are Handsome founder and designer Jeremy Somers, mother, businesswoman and Balinese princess Lindy Klim, food photographer and cookbook author Billy Law and one of Australia’s top 10 Pinterest users Luisa Brimble.
These personalities, selected for their influence on Instagram (the celebrities have a combined Instagram following of over 115,000 fans), will be joined by Australian, UK and Chinese Instagrammers and competition winners for a weekend Whitsundays’ getaway.
The group will experience the region’s produce, sights and unique activities, which they will capture and share on Instagram, Facebook, Twitter, Pinterest, Google+, Tumblr and China’s Tencent Weibo, reaching social media users in Australia, United Kingdom, China, and beyond.
Sophie Baker, Hamilton Island’s senior communications manager said: “Instagram is a modern-day postcard; a way to share your travel experiences in real-time with friends, family and followers around the globe.
“By credibly tapping into the power of social influence and the vast networks of these well-known Instagrammers, we’re able to promote Hamilton Island to a much broader, connected and socially-savvy audience who like to emulate the experiences of those around them.”
A bespoke itinerary s will include three-course feasts at Qualia’s waterside Pebble Beach and a day trip to nearby Whitehaven and Chalkies beaches.