Hairy Lemon replaces the 'hair of the dog'

Hairy Lemon replaces the 'hair of the dog'
SHARE
THIS



Ascent Pharmaceuticals has launched a new campaign for energy-boosting recovery product, Hairy Lemon.

Created by The Reactor, the campaign involved speaking to the summer music festival crowd via Channel V, rock posters and vevo.com and directly linked the names of the summer’s most popular festivals with the benefits of recovering with a Hairy Lemon.

Hairy Lemon is an effervescent tablet containing B and C vitamins, Guarana and Ginseng – a product "targeted at people who can’t let a day or night of having fun hold them back the next day,” said a release from The Reactor.

The campaign includes TV, print, outdoor, online, point of sale and a joint promotion with Channel V and aims to help young festival goers get the most out of their summer by helping them recover after a “Big Day Out”.

Creative director, Nick Brown said: “The whole idea is to be where the target audience is getting their information about the summer festivals. Hopefully, we’re helping these guys get back on their feet the next day. It’s practically a public service announcement when you think about it.”

Please login with linkedin to comment

Latest News

Tracey Spicer (Journalist & Presenter) at Radio Alive 2018 at Radio Alive 2018
  • Media

Tracey Spicer: Commercial Radio Home To “Some Of The Most Toxic Workplaces”

Media veteran Tracey Spicer has delivered a grim assessment of Australia’s commercial radio industry in how it deals with sexual harassment in the workplace. Speaking as part of a panel at the Radio Alive 2018 conference in Melbourne on Friday, Spicer said she has witnessed “tremendous change happen at the very top end of town” […]

by B&T Magazine

B&T Magazine
Kyle Sandilands and Jackie Henderson (Kyle & Jackie O) from KIIS at the 2015 ACRA Awards
  • Media

Kyle & Jackie O Crowned Best On-Air FM Team At 2018 Commercial Radio Awards

KIIS 1065 breakfast duo Kyle Sandilands and Jackie “O” Henderson have won the Best On-Air Team (Metro FM) category at the 30th Australian Commercial Radio Awards (ACRAs). Held on Saturday night at the Melbourne Exhibition and Convention Centre, and hosted by The Chaser’s Chris Taylor and Andrew Hansen, the ACRAs celebrated the best and brightest talent in […]

Digital Asset Management Solution Collaboro A Natural Fit With Open Data Initiative
  • Technology

Digital Asset Management Solution Collaboro A Natural Fit With Open Data Initiative

Digital asset management solution Collaboro claims its offering is a natural fit with Adobe’s, Microsoft’s and SAP’s new Open Data Initiative, as more organisations centralise their data on a single platform to improve their customer management and improve marketing performance.   According to Warwick Boulter (main photo), co-founder and CEO of Collaboro, a leading full-service solution for managing enterprise-level […]