HCF unveils first brand update in 20 years

HCF unveils first brand update in 20 years
SHARE
THIS



Not-for-profit health insurer HCF has revealed its first brand refresh in more than 20 years. Featuring an updated brand mark and visual identity, the refresh is designed to encourage Australians to take a fresh look at HCF and its history of innovation.

From today the brand refresh will roll out across all of HCF’s member touch points including its website, social media channels, TVCs and 53 retail outlets in New South Wales, Queensland, South Australia and Victoria.

In part the brand refresh was a response to research showing the fund, while highly trusted among existing members, was not seen in the broader community as forward-looking despite its track record in benefit innovation and service delivery.

“The revitalised brand is more than a new visual identity. It signals a wider evolution of our organisation and captures the spirit of our commitment to leading our industry,” said HCF’s managing director, Shaun Larkin.

“From our Dental and Eyecare centres through to our ground-breaking, evidence-based My Health Guardian Program, our ever expanding My Home Doctor service and new products focussed on ‘Caring for Health’, we are actively positioning HCF membership as a passport to a healthier life,” he said.

HCF’s General Manager for Sales and Marketing, Danny Saksida, said, “HCF is an iconic Australian brand with an 80-year heritage. That is a strength for us, but we are always looking forward and innovating to provide the best for our members. Our new identity acknowledges our heritage while also seeking to engage with people who may not know much about us.

With more than 1.5 million lives covered, HCF is Australia’s third-largest private health insurer and, as a not-for-profit health insurer, operates solely for the benefit of members.

http://www.youtube.com/watch?v=l0vJ2p7nhuI

Please login with linkedin to comment

Latest News

Natalie Bassingthwaighte To Host Ten Reno Show ‘Changing Rooms’
  • Media

Natalie Bassingthwaighte To Host Ten Reno Show ‘Changing Rooms’

Network Ten has announced that Aussie actress and singer Natalie Bassingthwaighte play the role of host on the revamped renovation show Changing Rooms. A woman of many talents, Bassingthwaighte has had a long association with Ten with previous appearances on Neighbours, The Wrong Girl and So You Think You Can Dance Australia. More recently Bassingthwaighte […]

Tuesday TV Wrap: Nine Wins, ‘Take Me Out’ Tanks, ‘Today’ Goes Under 200K
  • Media

Tuesday TV Wrap: Nine Wins, ‘Take Me Out’ Tanks, ‘Today’ Goes Under 200K

Channel Nine was again the victor on a quietish night of TV last night with programs most noticeable for their lack of an audience. Seven’s dating show Take Me Out has struggled since launch and had its lowest audience ever last night, managing 503,000 and down 17 per cent since its debut. Another problem for Seven is 800 Words, managing just 459,000 […]

by B&T Magazine

B&T Magazine
WhichCar TV To Launch In 2019 On Channel Ten
  • Media

WhichCar TV To Launch In 2019 On Channel Ten

Bauer Media and Network Ten are proud to announce an exciting new television show for 2019 showcasing everything new car buyers need and car lovers want.

QLD Department Of Health Aims To ‘Stop The Rise Of STIs’
  • Campaigns

QLD Department Of Health Aims To ‘Stop The Rise Of STIs’

In order to address high STI rates and lack of knowledge amongst young adults, Khemistry – a GrowthOps business – has created a multi-channel campaign for the Queensland Department of Health. The campaign encourages sexually active young Queenslanders to get tested, use protection, every year or with every new partner. STI rates in Queensland are […]

Toffee Studios Launches ‘To Be AWARE Is To CARE’ Campaign
  • Campaigns

Toffee Studios Launches ‘To Be AWARE Is To CARE’ Campaign

Spring has sprung and so has Aware Sensitive Laundry Detergent’s brand-new campaign designed to inspire the next generation of conscious considerate cleaning. If you knew Aware Sensitive, you would know that they are the original eco-warriors that brought us Orange Power – the eco-friendly cleaning products derived from orange oil. You would also know that […]

On Of The UK’s Top Newspapers Forced To Apologise To “Disgraced” Sir Martin Sorrell
  • Media

On Of The UK’s Top Newspapers Forced To Apologise To “Disgraced” Sir Martin Sorrell

One of the UK’s most prestigious mastheads, The Financial Times, has been forced to apologise to Sir Martin Sorrell after it included the former WPP boss in an article about disgraced CEOs. Sorrell stepped down from the company he created after 33 years in April amid allegations of financial impropriety and unsubstantiated reports he’d used company credit […]

by B&T Magazine

B&T Magazine
Dentsu Aegis Network Launches Specialist Government Solutions Division
  • Media

Dentsu Aegis Network Launches Specialist Government Solutions Division

Dentsu Aegis Network (DAN) has launched a new division providing specialism and expertise in Government marketing and communications in Australia. Based in Canberra, DAN Government Solutions will leverage the extensive power of the Network nationally to deliver strategic outcomes for Federal, State and Local Government clients across the country focused on opportunities outside the scope […]

Ten Unveils Trailer For New Dating Show ‘Blind Date’
  • Media

Ten Unveils Trailer For New Dating Show ‘Blind Date’

Network Ten certainly isn’t bored of the dating genre just yet, today unveiling a first trailer for its version of the UK television phenomenon Blind Date. Playing cupid, comedy superstar and Blind Date host Julia Morris (pictured above), will be at the helm to help would-be suiters search for their ideal partners. Each week, one single […]

by B&T Magazine

B&T Magazine
The Star Entertainment Group Unveils New Marketing Management Team
  • Marketing

The Star Entertainment Group Unveils New Marketing Management Team

The Star Entertainment Group has announced a marketing structure and direction, under the leadership of chief marketing officer, George Hughes. A major initiative for an organisation with a market cap of around $5 billion, it reflects the shift to a cohesive and coordinated marketing approach for the Group’s three owned and operated properties, The Star Sydney, […]