Classifieds ad site Gumtree is releasing four new 15-second TVCs as it looks to push its credentials as a service for finding tradies.
The commercials centre around Mark and Sally, a lazy couple who already use Gumtree to sell and buy things, using the site to find tradies to fix Mark’s botched DIY jobs.
They were developed and produced by Storyhead, a content agency specialising in story-based marketing. This next instalment in the campaign went to air last night.
Credits: Marketing & PR Manager, Nat Thomas; Director, Geoff Young; Writer/Producer, Pete Campbell; Production Manager, Syd Polley; Creative and Production Company: STORYHEAD; DOP, Borce Damcevski; Commissioning media agency, PHD.