Gumtree Australia has launched a new advertising offering which will allow brands to have direct access to its 3.8 million monthly users.
The advertising offering is optimised now to reach a brand’s target audience using insights based on keyword search, location, behavioural targeting and the users’ intent to buy or sell.
The new offering also allows advertisers the chance to target high interest categories.
“This is the first time we’re opening Gumtree to advertisers,” Remi Mascio, Gumtree head of strategy and new business, said.
“We're excited to offer brands access to the site and the hundreds of thousands of Australians who visit it every day to buy, sell and find everything from cars to furniture, jobs, real estate and electronics."