Louder than Words has worked with Guide Dogs NSW/ACT to create an Aboriginal-specific TVC launched today for NAIDOC (National Aborigines and Islanders Day Observance Committee) week.
Starring Aboriginal elder Aunt Mary Hooker, a Bundjalung woman who lost her sight due to diabetes, it tells the story of how Guide Dogs NSW/ACT educated her on using a cane when she didn’t want a guide dog. The 30-second video aims to inform Aboriginals who are blind or vision impaired that the organisation's free services aren’t limited to guide dogs. The campaign is the initiative of Aunty Mary, who wants to ensure other Aboriginals don’t wait to seek assistance.
It is part of a broader campaign that includes educational DVDs targeting Aboriginal health workers, and posters to be launched in the Central West NSW town of Wellington.
“Our services are not widely known in Aboriginal communities, so we’re hoping that this new information kit will be very useful for both Aboriginal Health Workers, people with vision impairment and families and carers supporting people with vision impairment,” says Jennifer Moon, Community Education Coordinator for Guide Dogs NSW/ACT.