Grey Canberra expounds the terrors of travel

Grey Canberra expounds the terrors of travel

Grey Canberra has launched a tongue-in-cheek point of sale campaign for local brewery, Zierholz Premium Brewery.

B&T Magazine
Posted by B&T Magazine

The campaign aims to increase top of mind brand recall amongst target audience and communicate the message of Zierholz as a locally brewed premium alcoholic beverage.

The executions stress that certain conditions during transit can be detrimental to the quality of beer and locally brewed beer is therefore fresher compared to those which have traveled long distances.

The creative idea was to present a visual depiction of a beer character facing various unfortunate travel situations on its way to its point of sale, with the tagline, “Bad things happen when you travel”. 

Credits: client Zierholz, agency Grey Canberra, CD Matt Johnson, art director Mike Jacobsen, Matt Tindale and John Attard, copywriter Phil Selby