Greenpeace is targeting Coca-Cola in its latest crowd-funded television advertisement for its stance on the national ‘cash for containers’ scheme.
The group has accused the brand of sabotaging the scheme and Reece Turner, senior campaigner at Greenpeace Australia Pacific said: “Behind Coke’s slogans and sunshine, the beverage giant is trashing Australia.”
The ad also asks Australians to tell State Premiers to stand up for the environment by supporting a national ‘cash for containers’ scheme.
“With the support of Australians who want to see the health of our waterways and wildlife put ahead of corporate arrogance, we aim to get this advertisement on television screens across the country.”
The spot (below) plays on Coke's use of happy youth sipping Coca-Cola to the back drop of popular music in its marketing. But suddenly dead birds start dropping out of the sky, littering the previously scenic beach.