Greet the heat with 'Meatwave'

Greet the heat with 'Meatwave'

Gourmet burger outlet Grill’d has created a temperature controlled promotion that will see freebies offered to hungry fans, but only once the temperature hits a certain level.

The ‘Meatwave’ promotion will launch one week after Victorians swelter through a week-long heatwave with multiple days of 40 degree plus heat and fire fighters rein in fires in Western Australia.

Those seeking a free burger, beer or another indulgence need to sign up via the Grill’d Facebook page and pick up a free ‘Meatwave’ registration card at their local restaurant.

 When the target temperature, set on the Monday of each week, is reached the region will be highlighted ‘Active’ on the map (see below) from the ‘Meatwave’ website.

Simon Crowe, founder of Grill’d, said: “Australians love to talk about the great weather and, as Grill’d is a 100 per cent Australian born and bred business, we’ve decided to take this one step further and celebrate the heat the best way we know how.”

“Heatwaves, lazy beach days and blazing sunshine are all staples of the season, but never before have the Australian people been rewarded for the hot weather. The ‘Meatwave’ initiative is a first – giving Australians another great reason to look forward to a long hot summer.”

The promotion will run for four weeks from Monday January 20 until Sunday, February 16.

The promotion and digital assets were created by Vice Australia with digital agency Deepend behind the Facebook app and website.

Please login with linkedin to comment

Latest News

Kyle Sandilands and Jackie Henderson (Kyle & Jackie O) from KIIS at the 2015 ACRA Awards
  • Media

Kyle & Jackie O Crowned Best On-Air FM Team At Commercial Radio Awards

KIIS 1065 breakfast duo Kyle Sandilands and Jackie “O” Henderson have won the Best On-Air Team (Metro FM) category at the 30th Australian Commercial Radio Awards (ACRAs). Held on Saturday night at the Melbourne Exhibition and Convention Centre, and hosted by The Chaser’s Chris Taylor and Andrew Hansen, the ACRAs celebrated the best and brightest talent in […]

Digital Asset Management Solution Collaboro A Natural Fit With Open Data Initiative
  • Technology

Digital Asset Management Solution Collaboro A Natural Fit With Open Data Initiative

Digital asset management solution Collaboro claims its offering is a natural fit with Adobe’s, Microsoft’s and SAP’s new Open Data Initiative, as more organisations centralise their data on a single platform to improve their customer management and improve marketing performance.   According to Warwick Boulter (main photo), co-founder and CEO of Collaboro, a leading full-service solution for managing enterprise-level […]