Go Natural’s buyout of New Idea

Go Natural’s buyout of New Idea

Taking advertising to a whole other level, Go Natural has bought out an entire edition of New Idea and will see 17 full pages of advertising within the issue.

B&T Magazine
Posted by B&T Magazine

The new campaign for Go Natural, run by its agency The Library, will see no other advertising within the edition, just five double spreads and the outside back cover.

Go Natural General Manager -Sales & Marketing Joel White, said the concept was designed to deliver immediate momentum behind the brand’s campaign.

“We needed to deliver our brand message ‘Goodness Tastes Better’ to market quickly and effectively,” Mr White said.

“We worked with The Library on the concept of owning a whole edition of the magazine and were really excited.

“The demographic is perfect for us and who wouldn’t be happy with the idea of no other advertisers appearing in a magazine that reaches the people we need to so effectively?”

New Idea reaches an audience of around two million, giving Go Natural a rather broad reach, with all major editorial sections having a ‘natural’ feel.