Matt Houltham, managing director of Naked’s Melbourne operations, is set to move to the agency’s New York Office.
Houltham will be replaced by George Patterson Y&R’s national head of insight and strategy, Tom Ward (pictured).
Ward will work closely with Adam Ferrier and report into Australian chairman, Mike Wilson.
Wilson said: “Tom is well known for being a great bloke, and super smart strategist. He inherits an agency at the top of its game having recently been a Victorian Agency of the Year finalist, as well as having executed one of only nine campaigns worldwide to win a Gold Cannes Lion and Gold Effie (2) in 2012.”
Houltham added: “Two years ago we set ourselves the vision to be ‘the envy of Melbourne’, and in many ways we’ve produced the work, and working environment that has delivered on that. I’m looking forward to working with the guys in New York and helping to bolster collaboration around the network.”