The Works wins Global Effie for Devil's Cut

The Works wins Global Effie for Devil's Cut

Independent agency The Works was overnight awarded a bronze Global Effie for its Devil’s Cut work for Jim Beam.

B&T Magazine
Posted by B&T Magazine

The Sydney agency was awarded the Global Effie in partnership with US-based agency StrawberryFrog and contributing agency Jung von Matt.

The Devil’s Cut campaign launched last year with a The Works created television spot (below) used in international markets including the US.

http://www.youtube.com/watch?v=r7Ls3-f93Zc

“It doesn’t get much better than winning an award that recognises the effectiveness of the advertising we produce,” Paul Swann, creative partner at The Works, said.

“That’s the name of the game after all.

“What’s even better is that our work has not only delivered for Jim Beam locally but it has done the business internationally as recognised with this Global Effie.”

The two other Global Effie winners are Wieden+Kennedy’s ‘My  Time Now’ work for Nike Football and the ‘Febreeze Global Azerbaijani Olympics’ campaign by Grey.

Only Nine entries were shortlisted for the award and The Works was the only Australasia agency to make the finals.

The Works was awarded the global Jim Beam account in January after it formed a venture partnership (FutureWorks) with StrawberryFrog and Germany’s Jung von Matt.