Frost covers Sydney with condoms for ACON

Frost covers Sydney with condoms for ACON
SHARE
THIS



Frost has created an outdoor campaign that will “saturate” Sydney city with the message that using condoms protects you from HIV.

The ‘Stay safe’ campaign has been created for the AIDS Council of NSW (ACON) and is targeted at gay men. It forms part of ACON’s ‘Ending HIV’ program, which will also roll out ‘Test more’ and ‘Treat early’ in early 2014.

Vince Frost, founder and executive creative director at Frost, said: “It was thrilling and validating to work with ACON on such a successful campaign. ‘Stay safe’ is another piece of the big picture goal of ending HIV in Australia and we’ve worked hard to leverage that success for another campaign, which we hope will be truly behaviour changing.”

The campaign is being rolled out across the CBD and inner city this week, supported by a two-month online and social media campaign.  

CREDITS:

Client: AIDS Council of NSW; agency: Frost; ECD: Vince Frost; creative director: Ant Donovan; design director: Benjamin Hennessy; senior account manager: Charlotte Brady 

Please login with linkedin to comment

Latest News

Instagram Updates Its Shopping Tools
  • Marketing
  • Media

Instagram Updates Its Shopping Tools

Instagram has given its shopping tools a spring clean & polish. Hence, why this comes with a slight whiff of ammonia.

Blue Post Appoints Dave Hollingsworth As Director Of Post-Production
  • Media

Blue Post Appoints Dave Hollingsworth As Director Of Post-Production

Post-production facility Blue Post has expanded its team with the appointment of industry veteran Dave Hollingsworth as director of post-production. Hollingsworth’s appointment marks his return to Australia after 14 years working overseas with some of the world’s best directors, including Peter Jackson, Guillermo Del Toro, Steven Spielberg, Taika Waititi and Neill Blomkamp. Blue Post managing […]