Friend launches 2013’s Big Aussie Barbie

Friend launches 2013’s Big Aussie Barbie
SHARE
THIS



Independent agency Friend is behind a campaign for this year’s Big Aussie Barbie event for the Prostate Cancer Foundation of Australia.

Running throughout the month of September, the Big Aussie Barbie encourages people to host a fundraising barbecue to help raise funds for the charity.

The campaign, which runs from now until the end of September, includes TV, outdoor, online, email, social media and direct mail.

The TV ad features former Aussie cricketing hero Matthew Hayden, whose father has been battling prostate cancer.

http://www.youtube.com/watch?v=pwX-y4BdIy0

CREDITS:

Agency: Friend; creative director: Peter Vierod; art director: Andy Walsh; account director: Rebecca Masterson; director: Gary Cunliffe, Plump Films 

Please login with linkedin to comment

Latest News

Former Agency Boss Andrew Baxter Joins University Of Sydney’s Business School
  • Marketing

Former Agency Boss Andrew Baxter Joins University Of Sydney’s Business School

The University of Sydney Business School has announced the appointment of Andrew Baxter as an adjunct Professor of Marketing. Baxter is currently a senior adviser for KPMG’s entrepreneurial Customer, Brand and Marketing Advisory (CBMA), and previously headed agencies Ogilvy and Publicis here in Australia. In his new role, Baxter will work to establish a dialogue […]