Foxtel focuses on the NRL’s obsessive side

Foxtel focuses on the NRL’s obsessive side
SHARE
THIS



Foxtel is embarking on a new advertising campaign to mark the start of the NRL season – with the first spot launching on Sunday.

The campaign, created by Clemenger BBDO Sydney, uses a re-write of Tina Turner’s ‘Simply the best’ to give a tongue-in-cheek look at Australia’s obsession with footy. The new song is called ‘Simply obsessed’.

Paul Nagy, ECD at Clemenger BBDO Sydney, said: “I am truly obsessed with NRL on Foxtel so it was great to be a part of this important campaign. Hopefully this tongue-in-cheek take on one of my favourite NRL ads will help others with a similar issue find some comfort and understanding.”

The Chaser’s Andrew Hansen helped write the lyrics to ‘Simply obsessed’. The campaign features talent including Ben Ikin, Gordon Tallis, Paul Kent, Paul Sterling, Warren Smith and Nathan Hindmarsh.

Ed Smith, executive director of sales and marketing at Foxtel, said: “The start of the NRL season is a major event for our subscribers and we wanted to capture the excitement and anticipation of the game in our campaign.”

‘Simply obsessed’ includes TV and press executions, as well as radio, outdoor, online and social media.

http://www.youtube.com/watch?v=oi6y48YoGAo

CREDITS:

Client: Foxtel; agency: Clemenger BBDO Sydney; ECD: Paul Nagy; art director: Katrina Jarratt; copywriter: Tom Russell; group account director: Jasmina Krnjetin; planning director: Rob Dougan; director: Brendan Gibbons; post production: The Editors, Fin Studios; media: Mediacom 

Please login with linkedin to comment

Latest News

Clemenger BBDO’s ‘Exceptions To The Rule’ Recruitment Program Now Open
  • Advertising

Clemenger BBDO’s ‘Exceptions To The Rule’ Recruitment Program Now Open

The annual search for Australia’s best and brightest talent has launched today through Clemenger BBDO’s ‘Exceptions to the Rule’ program, with applications open for placements across Clemenger BBDO Melbourne and Sydney. ‘Exceptions to the Rule’ is a commitment to the agency’s belief that the future leaders of the creative industry aren’t solely coming through traditional […]

The Six Types Of Meetings People Despise
  • Media

The Six Types Of Meetings People Despise

Donna McGeorge (pictured below) is a speaker, author and mentor who helps people make their work work. She is also author of The 25-Minute Meeting: Half the Time, Double the Impact. In this guest post, McGeorge says most of us despise the office meeting and here’s the six worst types… I once heard a very senior leader […]

Opinion

by B&T Magazine

B&T Magazine
Mango Melbourne Announces Three New PR & Event Hires
  • Marketing

Mango Melbourne Announces Three New PR & Event Hires

Mango Melbourne, part of the DDB Group, has welcomed three new team members following recent business growth. Carol Laws (right in photo), Janette Henstridge (left) and Maddie Poulson (middle) bring with them experience across PR and events, in sectors including consumer, retail, telecommunications and fashion. An account director with previous roles at Kate & Co […]

Why Curiosity Matters In Leadership
  • Opinion

Why Curiosity Matters In Leadership

Corrine Armour (pictured below) is a leadership expert who helps leaders and organisations develop fearless leadership and deliver transformational results. Armour is also the author of Leaders Who Ask: Building Fearless Cultures by telling less and asking more. In this guest post, she asks are you a genuinely curious leader or just a judgemental one? Curiosity creates […]

Opinion

by B&T Magazine

B&T Magazine
Businesswoman hand connecting jigsaw puzzle, Business solutions, success and strategy concept
  • Media

Tealium Partners With The Lumery

Tealium, the leader in real-time customer data orchestration solutions, and The Lumery, a full-service customer experience agency, have partnered to bring to life the vision of a full MarTech ecosystem for Vocus Communications. Vocus recognised a huge opportunity for growth through the digitisation of their consumer brands. As such, Vocus has begun the process of […]

McCann Names New MD For Melbourne
  • Advertising

McCann Names New MD For Melbourne

McCann's new Melbourne MD is promising sweeping changes. Well, at the very least delicate carpet shampoo changes.