Fox Footy recreates 'Up There Cazaly'

Fox Footy recreates 'Up There Cazaly'

Foxtel has appropriated the 1980s sporting anthem ‘Up There Cazaly’ to high the nation’s love of its dedicated AFL channel, Fox Footy.

B&T Magazine
Posted by B&T Magazine

The Clemenger BBDO Sydney created campaign will launch on February 2.

The campaign was created in collaboration with the original author of the song, Mike Brady AM, who sings the new version and The Chaser’s Andrew Hansen who helped write the new lyrics.

http://www.youtube.com/watch?v=8fuhBQyVS-s

CREDITS: Client: Foxtel Head of Content Marketing: Rob Farmer Head of Sports Marketing: Peter Jarmain Creative Director & Head of Brand: Travis Conneeley Sports Marketing Manager: Paul Ibsen Media Agency: Mediacom Advertising Agency: Clemenger BBDO Sydney Executive Creative Director: Paul Nagy Senior Creatives: Ben Clare and Brendan Willenberg Art director: Katrina Jarratt Copywriter: Tom Russell Group Account Director: Jasmina Krnjetin Senior Account Director: Karinne Limberiou Account Manager: George Robertson TV Producer: Jo Howlett, Rebekah Lawson Planning Director: Rob Dougan Director: Brendan Gibbons Executive Producer: Tara Riddell Post-Production: The Editors, Fin studios Sound mix: Anthony Tiernan