There are eight chances for Australian glory in the Branded Content & Entertainment Lions, with Dumb Ways to Die scooping three nominations.
Clemenger BBDO Sydney, The Monkeys, Host and Leo Burnett Sydney all feature on the shortlist for the category, which last year saw three entries take home metal, with Wonder Sydney picking up Gold for Qantas' Great Escape campaign.
Shortlisted Australian entries for Branded Entertainment & entertainment Lions:
Mimeisthai, TEDx Sydney, Clemenger BBDO Sydney
Reverse Robberies, Oak (Parmalat), The Monkeys
Telekinize the Rainbow, Skittles, Clemenger BBDO Sydney
Dumb Ways to Die, Metro Trains, McCann Melbourne (3)
Share a Coke and a Song, Coca-Cola, Host Sydney
Road to Recovery, Bundaberg Rum (Diageo), Leo Burnett Sydney