The first shortlist for this year’s Cannes Lions have been announced, with the first nods for Dumb Ways to Die in the Direct category.
Of 165 entries from Aus in the Direct category 28 have made the final reckoning, with Leo Burnett’s Small World Machines campaign leading the charge with three nods alongside Dumb Ways.
McCann Melbourne also picked up two nods for its V/Line Guilt Trips campaign, making it the most nominated Aussie agency in the category, one ahead of Leo's Sydney which also got recognised for the Diageo Road to Recovery efforts.
A Message From Jennifer, Parkinsons Victoria, DDB Melbourne (2)
Air Force FM, Defence Force Recruiting, George Patterson Y&R Melbourne (2)
Small World Machines, Coca-Cola, Leo Burnett Sydney (3)
The Letterbox Tarp, Suncorp Insurance, George Patterson Y&R Brisbane
Te Araroa – The Long Pathway, Tourism New Zealand, Whybin\TBWA Sydney
Name Tunnels, Amnesty International, M&C Saatchi Sydney
Dumb Ways to Die, Metro Trains, McCann Melbourne (3)
Camouflage Packs, Arnott’s, DDB Sydney (2)
Reverse Robberies, Oak Flavoured Milk, The Monkeys
Fair Go Bro, Virgin Mobile Australia, Havas Worldwide Sydney (2)
The Day We Gave Australia Parkinsons, Shake it Up Australia Foundation, Ogilvy & Mather Sydney
Joy Sculptures, Cadbury, Saatchi & Saatchi Sydney
Telekenize the Rainbow, Skittles, Clemenger BBDO Sydney
Patrol vs Beethoven, Nissan, Whybin\TBWA Melbourne
Guilt Trips, V/Line, McCann Melbourne (2)
Road to Recovery, Diageo Australia, Leo Burnett Sydney
Pencils Equal Profits, Australian Writers and Art Directors Association, Clemenger BBDO Melbourne
Mailbooks for Good, The Footpath Library/Random House, BMF Sydney
The West End Draught Reclaim, West End Draught, BMF Sydney
Winners will be announced tomorrow.