Finalists of 2013 IAB Awards announced

Finalists of 2013 IAB Awards announced
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The Monkeys and Leo Burnett Melbourne have cleaned up finalist spots for the 2013 IAB Australia Awards, taking four places each.

Close behind the two agencies were GPY&R Melbourne, Deepend, MEC, Soap Creative and AnalogFolk with three finalist spots each.

Samantha Yorke, acting chief executive IAB, said: “Our theme this year in the Awards is around bravery and there is no doubt that many of the finalists have shown the effectiveness of bravery in digital campaigns. They are to be congratulated for their efforts and I wish them all well as they vie for the much coveted winners trophies and the ultimate accolade of Best in Show."

More than a third of the finalist spots were taken by FMCG campaigns, with growth found in the Tourism, the Government sector and not-for-profit categories.

The ‘Best in Show’ of all category winners and the IAB Creative Showcase will be announced on the awards night on July 11.

Both award winners are entered into the IAB US MIXX Awards and receive flights to New York to attend the gala dinner.

Leo Burnett took out Best in Show for its ‘Australian Census’ campaign and Soap Creative was awarded Best Creative Showcase for its lynx Anarchy campaign.

Finalists:

Category: Brand Awareness and Positioning
• Leo Burnett Melbourne – SEEK Volunteer: Volunteer to promote volunteering
• The Monkeys – Parmalat: OAK Reverse Robberies
• Deepend – Victorian Government: Keep It Safe (pictured)
• MEC: Paramount Pictures: Horroriffic Results

Category: Brand Destination Site
• The Works – Australian Capital Tourism: The Human Brochure
• GPYR Melbourne – Schweppes Australia: Cocktail Revolution HQ

Category: Brand Loyalty & Retention
• The Monkeys – Parmalat: OAK Reverse Robberies
• Soap Creative – Ferrero: Tic Tac’s Tiny Tasty World
• Soap Creative – Xbox Australia: Crack The Code

Category: Branded Content
• MEC – Colgate Palmolive: Colgate Equity – Colgate “clicks” with Mums
• The Monkeys – Parmalat: ICE BREAK Drag Race ‘Em

Category: Cross-Platform Integration
• AnalogFolk – Casella Family Brewers: The Perfect Lager Project
• Host – Air New Zealand: Kiwi Sceptics
• Host & One Green Bean – LEGO: LEGO Festival of Play
• UM Australia, Soap, JCDecaux, Tapit – Xbox: Halo 4 – Capture the Poster

Category: Direct Response & Lead Generation
• Leo Burnett Melbourne – SEEK Volunteer – Volunteer to promote volunteering
• Reactive – Save Our Sons & Duchenne Foundation: The Most Powerful Arm
• Lavender – Westpac: 1000% Better Banner
• Clemenger BBDO Sydney – Hungry Jack’s: Hungry Jack’s Shake & Win App

Category: Mobile Platform or App
• AnalogFolk – Casella Family Brewers: The Perfect Lager Project
• UM and The Project Factory – Australian National Preventive Health Authority – My QuitBuddy
• GPYR Melbourne – Defence Force Recruiting: Mobile Medic
• Clemenger BBDO Sydney – Hungry Jack’s: Hungry Jack’s Shake & Win App

Category: Not-for-Profit / Public Service
• Deepend – Victorian Government: Keep It Safe
• Leo Burnett Melbourne – SEEK Volunteer: Volunteer to promote volunteering
• GPYR Melbourne – Defence Force Recruiting: Mobile Medic
• Southern Cross Austereo (SCA) – Transport Accident Commission (TAC): Roadtrip Forever
• UM and The Project Factory – Australian National Preventive Health Authority: My QuitBuddy

Category: Product Launch
• REBORN – Breville: THE NAKED ESPRESSO
• AnalogFolk – Casella Family Brewers: The Perfect Lager Project

Category:  Rich Media & Digital Video
• Deepend – Victorian Government: Keep it Safe
• Soap Creative – Roadshow Films: Expendables 2: Deploy & Destroy

Category: Search Marketing – Organic Search
• MEC – Allianz Australia: When Penguins & Pandas Go South
• The Web Showroom – Sydney Salon Supplies: “Straightening out a legal kink with Organic”
• Reprise Australia – Australian Government – MoneySmart: Helping Australians Reclaim Their Money

Category:  Search Marketing – Paid Search
• Agency M – Foxtel: Foxtel Call Tracking
• FirstClick Consulting – The Co-op: Co-op – A new approach for an old retailer
• MediaCom – Flight Centre Australia – Student Flights: Zeroing in on Student Flights target audience
• Reprise Australia – Cathay Pacific: Fighting the Right Fight in Flights

Category: Social Media Marketing
• Leo Burnett Melbourne – SEEK Volunteer: Volunteer to promote volunteering

• The Monkeys – Parmalat: OAK Reverse Robberies

• Reactive – Save Our Sons & Duchenne Foundation: The Most Powerful Arm

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