Final week of electioneering ads

Final week of electioneering ads
SHARE
THIS



With the last week of electioneering underway before the country goes to the polls, the parties are giving their election advertising one last push.

Both the Labor and the Liberal parties have been hitting the television networks hard with their campaigning.

The latest offensive from the Liberals is its ‘We can’t afford more broken Labor promises’ campaign, which spells out situations where it claims Prime Minster Kevin Rudd has not kept his word.

The ad campaign features old television footage showing Rudd stating “I believe in honouring my word” and “there are no circumstances under which I will return to the leadership of the Australian Labor Party in the future”.

The campaign puts the spotlight on issues including asylum seekers, private health rebates and the mining tax. The spot has attracted more than 83,000 views on YouTube:

http://www.youtube.com/watch?v=5wtWjdJgevM

Meanwhile the Labor has put out a new campaign called ‘All in good time’, which plays with footage of Tony Abbott saying “all will be revealed in good time” and “You’ll have our full fiscal statement in good time”:

  http://www.youtube.com/watch?v=sAAKqP-UuXQ

The NSW Greens also yesterday kicked off its election campaign, with Greens leader Christine Milne addressing an audience at Sydney’s Metro Theatre.

Milne said: “We’re counting on NSW voters to put Cate Faehrmann into the Senate and help stop Tony Abbott getting control of both houses of parliament. Cate is a dedicated environmentalist and social justice advocate who has fought hard at the community and parliamentary level for a fairer and more compassionate society over many years.”

Faehemann added: “Only the Greens are prepared to stand up for what matters with compassionate and fully-costed policies for Australia’s future.” 

Please login with linkedin to comment

Latest News

Clemenger BBDO’s ‘Exceptions To The Rule’ Recruitment Program Now Open
  • Advertising

Clemenger BBDO’s ‘Exceptions To The Rule’ Recruitment Program Now Open

The annual search for Australia’s best and brightest talent has launched today through Clemenger BBDO’s ‘Exceptions to the Rule’ program, with applications open for placements across Clemenger BBDO Melbourne and Sydney. ‘Exceptions to the Rule’ is a commitment to the agency’s belief that the future leaders of the creative industry aren’t solely coming through traditional […]

The Six Types Of Meetings People Despise
  • Media

The Six Types Of Meetings People Despise

Donna McGeorge (pictured below) is a speaker, author and mentor who helps people make their work work. She is also author of The 25-Minute Meeting: Half the Time, Double the Impact. In this guest post, McGeorge says most of us despise the office meeting and here’s the six worst types… I once heard a very senior leader […]

Opinion

by B&T Magazine

B&T Magazine
Mango Melbourne Announces Three New PR & Event Hires
  • Marketing

Mango Melbourne Announces Three New PR & Event Hires

Mango Melbourne, part of the DDB Group, has welcomed three new team members following recent business growth. Carol Laws (right in photo), Janette Henstridge (left) and Maddie Poulson (middle) bring with them experience across PR and events, in sectors including consumer, retail, telecommunications and fashion. An account director with previous roles at Kate & Co […]

Why Curiosity Matters In Leadership
  • Opinion

Why Curiosity Matters In Leadership

Corrine Armour (pictured below) is a leadership expert who helps leaders and organisations develop fearless leadership and deliver transformational results. Armour is also the author of Leaders Who Ask: Building Fearless Cultures by telling less and asking more. In this guest post, she asks are you a genuinely curious leader or just a judgemental one? Curiosity creates […]

Opinion

by B&T Magazine

B&T Magazine
Businesswoman hand connecting jigsaw puzzle, Business solutions, success and strategy concept
  • Media

Tealium Partners With The Lumery

Tealium, the leader in real-time customer data orchestration solutions, and The Lumery, a full-service customer experience agency, have partnered to bring to life the vision of a full MarTech ecosystem for Vocus Communications. Vocus recognised a huge opportunity for growth through the digitisation of their consumer brands. As such, Vocus has begun the process of […]

McCann Names New MD For Melbourne
  • Advertising

McCann Names New MD For Melbourne

McCann's new Melbourne MD is promising sweeping changes. Well, at the very least delicate carpet shampoo changes.