Final week of electioneering ads

Final week of electioneering ads
SHARE
THIS



With the last week of electioneering underway before the country goes to the polls, the parties are giving their election advertising one last push.

Both the Labor and the Liberal parties have been hitting the television networks hard with their campaigning.

The latest offensive from the Liberals is its ‘We can’t afford more broken Labor promises’ campaign, which spells out situations where it claims Prime Minster Kevin Rudd has not kept his word.

The ad campaign features old television footage showing Rudd stating “I believe in honouring my word” and “there are no circumstances under which I will return to the leadership of the Australian Labor Party in the future”.

The campaign puts the spotlight on issues including asylum seekers, private health rebates and the mining tax. The spot has attracted more than 83,000 views on YouTube:

http://www.youtube.com/watch?v=5wtWjdJgevM

Meanwhile the Labor has put out a new campaign called ‘All in good time’, which plays with footage of Tony Abbott saying “all will be revealed in good time” and “You’ll have our full fiscal statement in good time”:

  http://www.youtube.com/watch?v=sAAKqP-UuXQ

The NSW Greens also yesterday kicked off its election campaign, with Greens leader Christine Milne addressing an audience at Sydney’s Metro Theatre.

Milne said: “We’re counting on NSW voters to put Cate Faehrmann into the Senate and help stop Tony Abbott getting control of both houses of parliament. Cate is a dedicated environmentalist and social justice advocate who has fought hard at the community and parliamentary level for a fairer and more compassionate society over many years.”

Faehemann added: “Only the Greens are prepared to stand up for what matters with compassionate and fully-costed policies for Australia’s future.” 

Please login with linkedin to comment

Latest News

Businesswoman hand connecting jigsaw puzzle, Business solutions, success and strategy concept
  • Media

CMO Council Partners With Australian Marketing Institute

Australia’s pre-eminent organization for marketing professionals has announced a partnership with the global body, the Chief Marketing Officer (CMO) Council, to offer international research, marketing intelligence and best practice insights to some 60,000 marketing practitioners in the country. The Australian Marketing Institute (AMI), which provides professional accreditation and continuing education, will give its members preferred […]

M&C Saatchi Creates Campaign For Lexus Featuring Music By Beck
  • Campaigns

M&C Saatchi Creates Campaign For Lexus Featuring Music By Beck

M&C Saatchi Melbourne has created a campaign for the launch of the Lexus compact SUV set to the soundtrack of Beck’s “I’m So Free”. The Lexus UX was designed by the manufacturer’s first female designer and is built to anticipate the driver’s every need with the TVC demonstrating its uncanny ability to be one step […]

How To Create Connections To Increase Your Influence
  • Opinion

How To Create Connections To Increase Your Influence

Darren Fleming (pictured below) is a speaker, author and trainer who specialises in helping leaders influence their teams. He is the author of Don’t be a D!ck – creating connections that make influence happen. In this guest post, Fleming offers proven tips on how to improve staff connections and your influence around any office… The secret to […]

Opinion

by B&T Magazine

B&T Magazine
PayPal Unveils “Uncle Awesome” In Witty Christmas Spot Via Buzzman
  • Advertising
  • Campaigns

PayPal Unveils “Uncle Awesome” In Witty Christmas Spot Via Buzzman

A dodgy uncle is the star of PayPal’s new Christmas spot set to air across 15 european countries this festive season. The work of famed Parisian agency Buzzman, the ad plays on the traditional family Christmas and the arrival of an uncle notorious for his over-touching, cheating and over-eating. This time around, thanks to Paypal, Mr […]

Isentia Builds Out Executive Team With Three New Appointments
  • Media

Isentia Builds Out Executive Team With Three New Appointments

Isentia Group Limited has announced three senior appointments to its executive leadership team to accelerate product enhancement, operational efficiencies and support ongoing transformation. Following an extensive search, Paul Russell has been appointed chief technology officer (CTO), Kelly Young chief human resources officer (CHRO) and Peter McClelland chief financial officer (CFO). Ed Harrison, Isentia chief executive officer and managing director, […]

Ovarian Cancer Australia Says ‘It’s Time For Ovary-Action’
  • Campaigns
  • Media

Ovarian Cancer Australia Says ‘It’s Time For Ovary-Action’

Ovarian Cancer Australia has launched its first pieces of work via agency 10 feet tall. ‘It’s time for ovary-action’ is their empowering, new creative platform that aims to rally all Australians to stand up and take action for the cause. The launch includes a quirky content video accompanied by print and radio components that aim […]

Assembly Label Appoints The Wired Agency
  • Media

Assembly Label Appoints The Wired Agency

One of Australia’s leading fashion brands, Assembly Label has officially appointed The Wired Agency as its exclusive digital campaign partner. As a market leader in the ‘simplified essentials’ space; quickly becoming renowned for their minimal approach to design and clothing construction, Assembly Label has recently opened their tenth retail location as well as being well-represented […]