Foxtel’s 2013/2014 summer campaign ‘Feel the Moment’ focuses on making the most of summer and living in the present, with sponsors Hungry Jack’s and Jeep featured.
‘Feel the Moment’ launches today (December 2) and will run through until mid January 2014. The campaign includes TVCs, a custom online summer event guide which is sponsored by Jeep and Hungry Jack’s with viewers also offered the chance to attend the Comedy Channel’s New York City Comedy Festival, The Emmys with Fox8 or Glastonbury with Channel [V].
The campaign has brought together Foxtel, Multi-Channel Network and Maxus, as well as the sponsors.
Elizabeth Minogue, national director MCN, said: “Feel the Moment is all about plugging in to the buzz of summer – and we’re thrilled to be collaborating with Maxus to bring two key brands into the campaign.”
“Both Jeep and Hungry Jack’s are a great fit and are going to add a fantastic dimension to the campaign. By leveraging both the popularity of our on screen programs and deepening the experience online and at physical events, we’re sure that the summer of 2013 is going to be an unforgettable one for both viewers and marketers.”
Nick Keenan, Maxus’ managing director, added: “Foxtel Networks summer campaign is an iconic opportunity to be a part of – as we saw for Jeep last year. We’re thrilled to be working again with MCN for this summer’s campaign as key media players like Foxtel help us create big outcomes that stand out from the crowd. We look forward to experiencing some exciting results for our clients, who’s brands align perfectly with this year’s theme, Feeling the Moment.”
CREDITS: Creative: Foxtel Director/Writer: Ken Karpel Creative Director: Sean Vandenberg (Music), Mikki Katz (Comedy), Nicholas Peel (FOX8) Cinematographer: Giovanni Lorusso Graphics / Grade: Dallas Maurer Production: Foxtel / MCN Foxtel Production Manager: Georgie Carroll, Aisha Grace Foxtel Ad Sales Producers: Ken Karpel, Lisa Neal MCN Multiply: Rachelle Sleiman Integration: Foxtel /MCN Foxtel Ad Sales: Laura Matthews, Damien Cleary, Will Lewis, Georgie Carroll, Thomas Hancock MCN Multiply: Ellie McPhee, Dan Lyons