Farmers Union shouts iced coffees

Farmers Union shouts iced coffees

Lion has launched a new phase of its Farmers Union Iced Coffee ‘Share the love’ campaign with a promotion which celebrates the product’s blue-collar roots.

B&T Magazine
Posted by B&T Magazine

“As a traditional Australian brand for the blue-collar bloke, Farmers Union Iced Coffee is championing that time-honoured traditional Australian value – the shout,” Lion said.

The ‘Shout a mate from another state’ promotion is giving away 40,000 cartons of the drink through a Facebook microsite and pocket vouchers. It will be supported by TV and online.

Credits: client Lion, creative AJF Partnership, digital Amnesia Razorfish

http://www.youtube.com/watch?v=ZoYNHyQXkH0#t=0s

Credits: clien Lion, creative AJF Partnership, digital Amnesia Razorfish

Latest News

Why Does Social Media Advertising Fall Flat?
  • Advertising

Why Does Social Media Advertising Fall Flat?

Social media is often lauded as a must-have for marketers and brands, and yet sometimes advertising on social media isn’t all it’s cracked up to be. John D Morris, a professor of advertising at the University of Florida, explains the phenomenon in this article, which originally appeared on The Conversation. Jon D Morris, University of […]

AANA Members Head To UK For Marketer Exchange
  • Media

AANA Members Head To UK For Marketer Exchange

Next month the AANA will host its inaugural ‘Marketer Exchange’ to the UK. A group of senior marketers will travel to London and experience a five-day ‘Retail and Innovation’ programme with 2-3 hour intimate sessions with their counterparts from advertisers that include M&S, HSBC, John Lewis, BT, Sainsbury's, Santander, Dixons Carphone Group and Guardian Media Group.

ME Bank Rebrands With New Identity
  • Marketing
  • Media

ME Bank Rebrands With New Identity

ME (formally known as ME Bank) has revealed a modernised visual brand identity and renewed approach to product innovation to support the ongoing growth of the Bank. Major changes include a contemporary black and white logo boosted by clean and colourful imagery and an official name change that embraces how the majority of customers were […]

Wilderness Society Appoints National Creative & Communications Director
  • Media

Wilderness Society Appoints National Creative & Communications Director

The Wilderness Society has appointed former DDB Melbourne creative director Rob Beamish to national creative & communications director. Beamish’s role places him in the four person collaborative management team, responsible for the executive management of The Wilderness Society nationally. Beamish will run the communications department and will spearhead the development of branding positioning work. Additionally, the department will […]

TV Still Tops For Kids
  • Media

TV Still Tops For Kids

Square eyes are all over the place with kids still watching TV as their top medium.

QMS Switches On Another Digital Billboard In Brisbane
  • Media

QMS Switches On Another Digital Billboard In Brisbane

QMS, Australia’s fastest growing outdoor media company, has officially ‘switched on’ another landmark digital billboard this week with the launch of ‘The Valley’, an iconic Barry Parade site in Brisbane.