Farmers Union shouts iced coffees

Farmers Union shouts iced coffees

Lion has launched a new phase of its Farmers Union Iced Coffee ‘Share the love’ campaign with a promotion which celebrates the product’s blue-collar roots.

B&T Magazine
Posted by B&T Magazine

“As a traditional Australian brand for the blue-collar bloke, Farmers Union Iced Coffee is championing that time-honoured traditional Australian value – the shout,” Lion said.

The ‘Shout a mate from another state’ promotion is giving away 40,000 cartons of the drink through a Facebook microsite and pocket vouchers. It will be supported by TV and online.

Credits: client Lion, creative AJF Partnership, digital Amnesia Razorfish

http://www.youtube.com/watch?v=ZoYNHyQXkH0#t=0s

Credits: clien Lion, creative AJF Partnership, digital Amnesia Razorfish

Latest News

Why Beacons Have A Bright Future
  • Marketing
  • Media

Why Beacons Have A Bright Future

When Apple, Google and Samsung get behind a new tech it’s almost certain to make it to the mainstream masses.

Opinion

by Ben Howden

Ben Howden
How To Drive Loyalty Through Mobile
  • Marketing
  • Media

How To Drive Loyalty Through Mobile

Loyalty programs can have an enormous impact on companies, but do it wrong and you're stuffed.

Opinion

by Midu Chandra

Midu Chandra