Farmers Union shouts iced coffees

Farmers Union shouts iced coffees

Lion has launched a new phase of its Farmers Union Iced Coffee ‘Share the love’ campaign with a promotion which celebrates the product’s blue-collar roots.

B&T Magazine
Posted by B&T Magazine

“As a traditional Australian brand for the blue-collar bloke, Farmers Union Iced Coffee is championing that time-honoured traditional Australian value – the shout,” Lion said.

The ‘Shout a mate from another state’ promotion is giving away 40,000 cartons of the drink through a Facebook microsite and pocket vouchers. It will be supported by TV and online.

Credits: client Lion, creative AJF Partnership, digital Amnesia Razorfish

http://www.youtube.com/watch?v=ZoYNHyQXkH0#t=0s

Credits: clien Lion, creative AJF Partnership, digital Amnesia Razorfish

Latest News

Image lead story Let’s Get Ready To Rumble! Pitch2Punch Shows Off Media Industry Heavyweights
  • Media

Let’s Get Ready To Rumble! Pitch2Punch Shows Off Media Industry Heavyweights

This year’s adland boxing event Pitch2Punch saw 20 brave champions take on the marketing and media industry’s biggest corporate challenge: a one-on-one smackdown in front of 500 people. The boxing night encourages people to “step out of your office and into the ring. Pitch2Punch is open to any Sydney media and marketing industry employee who wants to up […]

Affinity Nabs New Clients And Staff
  • Media

Affinity Nabs New Clients And Staff

Tech driven advertising and media agency Affinity has won a string of high profile clients and made a series of new hires as it continues to enjoy sustained growth.

City Lights series. Backdrop of technological fractal textures on the subject of science, technology, design and imagination
  • Media

Yahoo7 Partners Up With Home Tester Club

Yahoo7 has today announced a new partnership with Home Tester Club, making Yahoo7 the exclusive commercial representative for the review community in the Australian marketplace.