Farmers Union shouts iced coffees

Farmers Union shouts iced coffees

Lion has launched a new phase of its Farmers Union Iced Coffee ‘Share the love’ campaign with a promotion which celebrates the product’s blue-collar roots.

B&T Magazine
Posted by B&T Magazine

“As a traditional Australian brand for the blue-collar bloke, Farmers Union Iced Coffee is championing that time-honoured traditional Australian value – the shout,” Lion said.

The ‘Shout a mate from another state’ promotion is giving away 40,000 cartons of the drink through a Facebook microsite and pocket vouchers. It will be supported by TV and online.

Credits: client Lion, creative AJF Partnership, digital Amnesia Razorfish

http://www.youtube.com/watch?v=ZoYNHyQXkH0#t=0s

Credits: clien Lion, creative AJF Partnership, digital Amnesia Razorfish

Latest News

B&T Awards Shortlist Revealed
  • Advertising
  • Marketing
  • Media

B&T Awards Shortlist Revealed

An unprecedented 400 submissions have been received for the 2014 B&T Awards, making them the best-ever.

by B&T Magazine

B&T Magazine
Marketers Struggle to Leverage  Ad Tech For Mobile And Web
  • Media

Marketers Struggle to Leverage Ad Tech For Mobile And Web

Marketing tools are rapidly evolving and marketers are spending more money on technology than ever before. But one in two marketers report that fragmented technologies impede their ability to create a consistent experience for consumers across the web, mobile and other channels, according to a survey released by Signal, a real-time, cross-channel technology company. The first global […]