Car racing fans have been handed the chance to ask two of the Lotus F1 Team drivers anything they want through Rexona’s Twitter.
The two drivers, Romain Grosjean and Davide Valsecchi, answered the top 10 questions from Rexona’s Twitter followers.
Their responses will be aired on Ten, Fox Sports and printed in the Herald Sun.
Rexona Men’s TV advertising and online content will also carry a Shazam mechanic that will enable fans to access Lotus F1 Team Pit Crew 360 content as they watch the race live on TV this weekend.
The TV ads will start tomorrow. Have a look at the Facebook page here.
Credits: client Rexona Men, media Mindsahre, director of music and sport partnerships ESP Shannan Quinn, head of social Mandi Bateson, business manager Marrion Bell.