Online travel company, Expedia, is helping Australians fulfil their travel bucket lists in its new brand campaign “Out there, starts here”.
The integrated campaign developed by DDB and Carat, across TV, cinema, digital and out of home features arresting images from around the world designed to inspire people to create their own travel adventure with Expedia.
The TVC will be complemented by out of home executions, digital across online, tablet and mobile and bespoke lift wraps in key business locations across Sydney and Melbourne.
The creative campaign follows the adventures of a young boy as he embarks on a world journey. He shows that it is possible for anyone to live what they dream, and in the process witness awe-inspiring sights the world over.
The launch of Expedia’s new campaign is the first brand TVC since the “no fees” brand campaign two years ago.
Credits: client Expedia, creative agency DDB, ECD Dylan Harrison and Darwin Tomlinson, copywriter Jon Austin, art director Rich Robson, media agency Carat, production Revolver, director Leo Woodhead, post production Method Studios