Executive Channel joins the OMA

Executive Channel joins the OMA

The Outdoor Media Association (OMA) has welcomed out-of-home (OOH) digital advertising company Executive Channel as its newest member.

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Starting in 2005, Executive Channel was the first company in Australia to install digital screens in office tower foyers across Australia.

It now owns a network of digital screens and backlit sites located in premium CBD office towers nationally.

Charmaine Moldrich (pictured), CEO of the OMA said: “The inclusion of this new media to the OMA membership is an indication of the rapid change within the Out-of-Home (OOH) industry. Executive Channel is a shining example of the growth we are seeing in our sector through embracing digital technology.”

Charles Parry-Okeden, CEO of Executive Channel said: “We’re extremely pleased to be joining the OMA and be a part of its growing membership. The OOH industry is a dynamic industry and can be a tough sector to be in so we recognise the benefits of joining an official body that protects our interests and provides us with a strong unified voice”.

The OOH industry saw its 11th consecutive quarter of growth in September this year, according to the OMA.

Executive Channel’s membership takes effect as of 1 January next year.