Ex TBWA duo form Cypha

Ex TBWA duo form Cypha
SHARE
THIS



B&T’s 2012 Agency of the Year TBWA\Digital Arts Network has lost its technical director, Daniel Christos, and design director, Alex Christian, as the pair launch their own digital studio Cypha.

Christos and Christian have collectively led the digital execution at TBWA\Digital Arts Network on projects such as Red Bull Beat Suite, Sapphires Soul Sync and the Emmy award winning Dirt Girl IOS app, while their digital experience spans agencies such as Sydney, The White Agency, BMF and Reactive Media.  

The duo formed Cypha to partner creative and technology, coupling it with an energetic team.

“Far too often we see great creative fall short on technical delivery, or highly technical solutions that miss the mark for its users,” technical partner Daniel Christos says.

“The team at Cypha work as one highly skilled unit, dictated by neither discipline but, rather, a harmonious pairing of these specialised skills. This results in highly effective integrated solutions for our clients.”

Cypha will focus on mobile apps, interactive installations, physical digital, product development, as well as websites and social campaigns, and rely less on mainstream platforms to create custom experiences for audiences.

Creative partner Alex Christian believes that although digital is still an infant, there’s real demand to move beyond elementary thinking.

“The next few years are going to see some mind blowing change and it is crucial that brands unite with innovative, imaginative digital specialists who truly understand the environment, if they are to be part of this exciting transformation,"

Cypha is already collaborating with agency partners and working on its projects with Sea Shepherd and the Australian Maritime Museum.

Please login with linkedin to comment

Latest News

US Cult Brand Yeti Enlists Alley To Drive Australian Expansion
  • Marketing

US Cult Brand Yeti Enlists Alley To Drive Australian Expansion

American cult brand Yeti has its international expansion sights on Australia and has enlisted digital marketing agency Alley to make its mark. The Texas-based company has reinvited the luxury cooler and outdoor accessories market, and Yeti’s partnership with Alley has already begun. Clayton Anderson, content and marketing manager at Yeti Australia, said: “We have big […]

The Five Annoying Habits You Need To Break
  • Opinion

The Five Annoying Habits You Need To Break

Scott Stein (pictured below) is a leadership and productivity specialist and author of Leadership Hacks: Clever shortcuts to boost your impact and results. In this guest post, Stein looks at the bad habits we all need to ditch to get our lives motoring once again… Do you ever feel like there are not enough hours in the […]

Motivation & Commitment: Why The Two Are Not The Same
  • Opinion

Motivation & Commitment: Why The Two Are Not The Same

Lisa Stephenson (pictured below) is a global speaker, leadership consultant success coach and author of life strategy book Read Me First. In this guest post for B&T, Stephenson says understanding how motivation and commitment differ could be a good way to achieving your goals… Working as a success coach has shown me that motivation happens on the inside and for […]

Opinion

by B&T Magazine

B&T Magazine
Thinkerbell Combine Cooking And Cabs In New Work For 13Cabs
  • Advertising

Thinkerbell Combine Cooking And Cabs In New Work For 13Cabs

A new TV series featuring celebrity cook, Anna Gare, and a team of real-life cabbies, hits the screens this week. The show, Anna Gare’s Cab Fare, follows the TV cook as she gathers stories and recipes from 13cabs’ diverse network of cab drivers – culminating in the creation of delicious dishes inspired by Australian drivers […]

Made In Katana Appoints Dylan Adams As Head Of Production
  • Advertising
  • Marketing
  • Media

Made In Katana Appoints Dylan Adams As Head Of Production

Australian-owned creative agency Made In Katana (MIK) has announced the appointment of Dylan Adams as head of production to support its growth in Asia. Adams is an ARIA award-nominated record producer, mix engineer, audio engineer and audio specialist. He joins MIK after a stint as head of music at post-production house Sound Reservoir. In his […]

Mamamia Media Group Appoints Howard Wilbury As Head Of Partnerships
  • Media

Mamamia Media Group Appoints Howard Wilbury As Head Of Partnerships

Mamamia has announced the appointment of Howard Wilbury to lead its premium partner division M+. Wilbury’s background spans both media owners and creative agencies, with stints at Channel [V], Westfield, DDB and M&C Saatchi. His most recent role was leading a full-service creative and production agency within the M&C Saatchi Group. Tony Prentice, chief revenue […]

Former Agency Boss Andrew Baxter Joins University Of Sydney’s Business School
  • Marketing

Former Agency Boss Andrew Baxter Joins University Of Sydney’s Business School

The University of Sydney Business School has announced the appointment of Andrew Baxter as an adjunct Professor of Marketing. Baxter is currently a senior adviser for KPMG’s entrepreneurial Customer, Brand and Marketing Advisory (CBMA), and previously headed agencies Ogilvy and Publicis here in Australia. In his new role, Baxter will work to establish a dialogue […]