Enero launches new Data Sciences Unit

Enero launches new Data Sciences Unit

 

B&T Magazine
Posted by B&T Magazine

Australian marketing service group Enero, formerly Photon, has launched its new Data Sciences Unit.

The unit has been developed to service Enero’s growing client demand for data driven marketing solutions.

The company said the unit will be initially launched here in Australia and in the UK, but will also be rolled out in Brazil and the US over the coming year.

Initially staffed by 20 people, including data analytics specialists and consultants from BMF, Naked and TLE, the team will be based out of TLE’s Surry Hills office.

Early projects will include CRM, communications planning and decision support analytics for clients including Coca-Cola and Luxottica.

Andy Bateman (pictured), global CEO of TLE, will head the unit.

The Data Sciences leadership team includes TLE’s Paul Sinkinson, BMF’s Rob Chandler and Naked’s Scott Thomson. They will also maintain existing responsibilities in their respective Enero companies.

Matt Melhuish, CEO of Enero, believes this is an exciting step for the group. 

"The challenge most clients have today is while they may have lots of data, there is not enough advantage or real meaning being gained from it to drive decision making in the marketing context," he said. "Our team understands how to frame data driven insights in ways that marketers can use to quickly and effectively drive results."

Last month, Enero revealed it had a “tough half financially” seeing revenues slide and reporting a loss of $77m for the first half of the financial year as the company continues to restructure

CEO Matthew Melhuish cited “difficult trading conditions” and BMF’s loss of the Commonwealth Bank account, as well as Naked’s struggle in Europe in particular, as reasons for the drop.