Enero launches new Data Sciences Unit

Enero launches new Data Sciences Unit


Australian marketing service group Enero, formerly Photon, has launched its new Data Sciences Unit.

The unit has been developed to service Enero’s growing client demand for data driven marketing solutions.

The company said the unit will be initially launched here in Australia and in the UK, but will also be rolled out in Brazil and the US over the coming year.

Initially staffed by 20 people, including data analytics specialists and consultants from BMF, Naked and TLE, the team will be based out of TLE’s Surry Hills office.

Early projects will include CRM, communications planning and decision support analytics for clients including Coca-Cola and Luxottica.

Andy Bateman (pictured), global CEO of TLE, will head the unit.

The Data Sciences leadership team includes TLE’s Paul Sinkinson, BMF’s Rob Chandler and Naked’s Scott Thomson. They will also maintain existing responsibilities in their respective Enero companies.

Matt Melhuish, CEO of Enero, believes this is an exciting step for the group. 

"The challenge most clients have today is while they may have lots of data, there is not enough advantage or real meaning being gained from it to drive decision making in the marketing context," he said. "Our team understands how to frame data driven insights in ways that marketers can use to quickly and effectively drive results."

Last month, Enero revealed it had a “tough half financially” seeing revenues slide and reporting a loss of $77m for the first half of the financial year as the company continues to restructure

CEO Matthew Melhuish cited “difficult trading conditions” and BMF’s loss of the Commonwealth Bank account, as well as Naked’s struggle in Europe in particular, as reasons for the drop.

Please login with linkedin to comment

Latest News

Federal Court Finds APN Outdoor/JCDecaux Acquisition “Legally Effective”
  • Media

Federal Court Finds APN Outdoor/JCDecaux Acquisition “Legally Effective”

The Federal Court of Australia has given JCDecaux’s acquisition of APN Outdoor the green light. According to a release from APN Outdoor, the Federal Court of Australia has “approved the scheme of arrangement in relation to the JCDecaux transaction”. It adds: “APN Outdoor confirms that an office copy of the Court orders has been lodged with […]

WPP Scores Panadol’s Global Media Business
  • Advertising
  • Media

WPP Scores Panadol’s Global Media Business

GSK Consumer Healthcare has appointed WPP to support its global Panadol business, following a competitive pitch process. WPP will be responsible for creating integrated creative campaigns and content across advertising, digital, shopper and expert marketing, PR and communications for the global Panadol brand. The work will be delivered by a bespoke team led by CEO […]

Michelle Guthrie (Managing Director, ABC) at Radio Alive 2017
  • Media

Michelle Guthrie To Sue ABC

Former ABC managing director Michelle Guthrie is taking her ex-employer to court, according to several media sources. As reported in The Australian, Guthrie lodged papers with the Fair Work Commission earlier this week, citing unfair dismissal. Guthrie was fired half-way through her five-year term as managing director of the public broadcaster. The move follows news last week communications […]