Independent agency The Works has won the below-the-line account for Energy Australia, following a five-way pitch.
The agency will focus on trade and consumer promotions centred on direct response, loyalty, experiential and below-the-line campaigns.
Leo Burnett continues to lead brand strategy and above-the-line communication.
Douglas Nicol (pictured), creative partner at The Works, said: “We’re delighted to have been chosen to work with Energy Australia. This is a real commitment to do things differently and be innovative in their creative work, so it’s a dream brief for us to be involved with.”
Simon Brady, head of product and brand marketing at Energy Australia, added: “We really like the ideas and creative approach that The Works presented to us during the pitch and we’re looking forward to working with them.”