Energy Australia appoints The Works

Energy Australia appoints The Works

Independent agency The Works has won the below-the-line account for Energy Australia, following a five-way pitch.

B&T Magazine
Posted by B&T Magazine

The agency will focus on trade and consumer promotions centred on direct response, loyalty, experiential and below-the-line campaigns.

Leo Burnett continues to lead brand strategy and above-the-line communication.

Douglas Nicol (pictured), creative partner at The Works, said: “We’re delighted to have been chosen to work with Energy Australia. This is a real commitment to do things differently and be innovative in their creative work, so it’s a dream brief for us to be involved with.”

Simon Brady, head of product and brand marketing at Energy Australia, added: “We really like the ideas and creative approach that The Works presented to us during the pitch and we’re looking forward to working with them.” 

Latest News

Taylor Swift Gives Belvoir St Permission To Use Lyrics In Performance
  • Media

Taylor Swift Gives Belvoir St Permission To Use Lyrics In Performance

International megastar Taylor Swift has replied to a twitter plea from a Sydney theatre director giving her performance permission to use the lyrics to Shake It Off. Director Anne-Louise Sarks had been told she couldn’t use the song by Taylor Swift’s label the night before the performance debut of her play Seventeen – a play […]

by B&T Magazine

B&T Magazine
Image lead story Lessons In Marketing Lego From Massive Lego Event
  • Marketing
  • Media

Lessons In Marketing Lego From Massive Lego Event

The reputation of Lego, the huge company that creates small bricks, was enough to bring an event encompassing large Lego structures more than 30,000 visitors. The event, first held in Melbourne this year around Easter and in Sydney in July, was called the Brick Man Experience, where structural Lego genius Ryan McNaught created massive Lego buildings for […]

by B&T Magazine

B&T Magazine
Women In Media: It’s M&C Saatchi Managing Partner Mim Haysom
  • Media

Women In Media: It’s M&C Saatchi Managing Partner Mim Haysom

You’re in for a real treat today, Women In Media lovers; because today it’s none other than M&C Saatchi’s managing partner Mim Haysom. Here she talks the importance of mentoring, why it’s not always men’s fault and the real value of a great accountant… My leadership style is very open… I’m open and always up […]

by B&T Magazine

B&T Magazine
Three Weeks Left To Enter The B&T Awards!!
  • Media

Three Weeks Left To Enter The B&T Awards!!

One of the most prestigious and loosest events in the calendar, the B&T Awards, is back for another year – this time bringing the hype down to Melbourne for the first time. It’s our tenth year celebrating the best of Adland and each year the calibre of entries always blows our socks off. We’re predicting […]

by B&T Magazine

B&T Magazine
Seven Takes Nine To Court To Halt Screening Of Copycat ‘The Hotplate’
  • Media

Seven Takes Nine To Court To Halt Screening Of Copycat ‘The Hotplate’

Channel Seven has this morning taken arch rival Nine to the federal court in a bid to stop Nine’s new cooking show The Hotplate from airing claiming it’s a direct copy of its own hugely successful cooking show My Kitchen Rules. The application from Seven asked for Nine’s new reality cooking show to be removed from […]

Quickflix Extends Trading Halt With Potential Future Acquisition
  • Media

Quickflix Extends Trading Halt With Potential Future Acquisition

Australian video-on-demand service Quickflix has announced it will extend its trading halt pending a potential deal with an overseas buyer. Quickflix, which recently jumped into bed with Foxtel’s streaming service Presto, has been struggling to retain customers in the competitive streaming market. The arrival of Netflix into the streaming market has left Quickflix floundering. In its request to the […]

Foodbank Launches Food Fight To Combat National Hunger Rates
  • Marketing
  • Media

Foodbank Launches Food Fight To Combat National Hunger Rates

4 August 2015 – Foodbank, Australia’s largest food relief organisation, have launched Food Fight, a new campaign with Havas Worldwide and Red Agency, to help feed the thousands of Australians that go hungry every day.