Energy Australia appoints The Works

Energy Australia appoints The Works

Independent agency The Works has won the below-the-line account for Energy Australia, following a five-way pitch.

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The agency will focus on trade and consumer promotions centred on direct response, loyalty, experiential and below-the-line campaigns.

Leo Burnett continues to lead brand strategy and above-the-line communication.

Douglas Nicol (pictured), creative partner at The Works, said: “We’re delighted to have been chosen to work with Energy Australia. This is a real commitment to do things differently and be innovative in their creative work, so it’s a dream brief for us to be involved with.”

Simon Brady, head of product and brand marketing at Energy Australia, added: “We really like the ideas and creative approach that The Works presented to us during the pitch and we’re looking forward to working with them.” 

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