Energy Australia appoints The Works

Energy Australia appoints The Works

Independent agency The Works has won the below-the-line account for Energy Australia, following a five-way pitch.

B&T Magazine
Posted by B&T Magazine

The agency will focus on trade and consumer promotions centred on direct response, loyalty, experiential and below-the-line campaigns.

Leo Burnett continues to lead brand strategy and above-the-line communication.

Douglas Nicol (pictured), creative partner at The Works, said: “We’re delighted to have been chosen to work with Energy Australia. This is a real commitment to do things differently and be innovative in their creative work, so it’s a dream brief for us to be involved with.”

Simon Brady, head of product and brand marketing at Energy Australia, added: “We really like the ideas and creative approach that The Works presented to us during the pitch and we’re looking forward to working with them.” 

Latest News

PRIA Calls For Golden Target Award Entries
Media

PRIA Calls For Golden Target Award Entries

The Public Relations Institute of Australia (PRIA), the PR and communication professionals’ peak national body is calling for entries for its prestigious 2014 Golden Target Awards.