GPY&R Brisbane has launched a community safety campaign for Energex, South East Queensland's energy network provider.
The campaign urges people to not take risks around electricity, but rather to look around, see the dangers and stop themselves before it's too late.
Ron Watson, Energex group manager corporate communications, said: "People know the dangers of electricity, but are still taking risks and coming into contact with powerlines or doing their own electrical work.
“So we needed a campaign that was harder hitting, that would grab people's attention and get them thinking about their own safety around electricity.”
Credits: client Energex, creative GPY&R