Encore, everything you need

Encore, everything you need
SHARE
THIS



‘Everything you need to survive the day’ is the catchcry of the new advertising campaign for Windows 8-inch tablet, Encore.

Created by Clemenger BBDO Sydney, the campaign includes digital, lift media an ambient installation outside Pitt Street Mall and a station domination of Martin Place from now until mid December.

Rebecca Carrasco, Clemenger BBDO Sydney’s creative director, said: “If daily life is a game of survival, this tablet has everything you need to come out the other side still standing. With full Windows 8.1 compatibility, Microsoft Office and fast Internet, you can take care of work or study as it arises; plus you have music, social networking and gaming to help get you through. No matter what the day throws at you, with an Encore you have an arsenal of strategies to ensure you survive it.”

Mariana Thomas, head of marketing at Toshiba, added: “We wanted a campaign that captures the essence of the product. Encore is different than any other tablet; it boosts your productivity and seriously entertains you on the go with its amazing built-in features and its blazing-fast performance. And this is exactly what this campaign did. Clemenger and Match were the perfect duo that managed to pull this brief together in a very different, creative and tasteful way that emphasised the wide and unique capabilities of this elegant full computer, built and optimised to help you with everything you need to survive your day.

CREDITS: Client: Toshiba Agency: Clemenger BBDO Sydney Senior Account Director: Kirstin Ross-MacLeod Senior Account Manager: Ryan Corlett Account Manager: Vivek Thakkar  Creative Director: Rebecca Carrasco Art Director: Dan White/Tim McPherson  Copywriter: Rees Steel Production: Henry Welsh 

Please login with linkedin to comment

Latest News

Agent99 PR Adds Product of the Year Awards To Client Stable
  • Marketing
  • Media

Agent99 PR Adds Product of the Year Awards To Client Stable

Independent communications agency Agent99 Public Relations has welcomed new client Product of the Year Australia to its stable, supporting the awards to increase visibility and awareness. Product of the Year is the world’s largest consumer-voted awards program for product innovation. It currently operates in 31 countries with the vision to guide consumers to the best […]

Crownbet Unveils ‘Better Way to Wager’ In New Campaign From The Monkeys
  • Advertising
  • Campaigns

Crownbet Unveils ‘Better Way to Wager’ In New Campaign From The Monkeys

Demonstrating to Australian punters that when you select CrownBet, you’re choosing a more superior punting experience, the online betting platform has released ‘Better Way to Wager’ in a new campaign created by The Monkeys. The integrated campaign emphasises CrownBet’s ability to offer punters access to a world of premium rewards, and a world-class and more […]

SUVs & Small Cars Drive Growth in Automotive Ad Spend: SMI
  • Advertising

SUVs & Small Cars Drive Growth in Automotive Ad Spend: SMI

Australia’s SUV, micro/small cars and automotive parts/accessories categories reported the biggest increases in advertising expenditure in the second quarter of 2017, while the total automotive category grew its ad spend in the same period, according to new data from Standard Media Index (SMI). Reflecting the popularity of SUVs, the category grew its ad spend by […]

PR Agency Fifty Acres Doubles Size In Six Months Through National Expansion
  • Marketing
  • Media

PR Agency Fifty Acres Doubles Size In Six Months Through National Expansion

Strategic communications and engagement agency Fifty Acres has proven its virtual workplace model is a success, doubling in size in just six months across Australia. Established in 2010 by managing director and Women in Media Awards 2017 winner Jo Scard (pictured above), Fifty Acres works with industry associations, corporates, government agencies and departments, national organisations, […]

RACQ Launches Banking Arm & Brand Platform Via Clems Brisbane & UM
  • Advertising
  • Campaigns

RACQ Launches Banking Arm & Brand Platform Via Clems Brisbane & UM

The Royal Automobile Club of Queensland (RACQ) has launched RACQ Bank, along with a new brand platform, ‘more for members’, developed with the help of Clemenger BBDO Brisbane and UM, and produced by Kiosk and Alt.vfx. The campaign uses a 3D Google Tilt Brush effect to visualise that the more we want in life, the […]

How To Leverage Search & Brand Like A Digital Marketing Ninja
  • Marketing
  • Opinion

How To Leverage Search & Brand Like A Digital Marketing Ninja

Search is on the increase, which brand specialist Peter Field has labelled “short-termism undermining long-term success in advertising”, but this opinion piece by sbFlourish CEO Jessica Sullivan (pictured below) explains in true ninja style how to use the intel from one to leverage the other. Today’s marketing ninjas don’t think of spending on search and […]

Opinion

by B&T Magazine

B&T Magazine
TEG Announces Joint Venture With Chinese Ticketing Company
  • Marketing

TEG Announces Joint Venture With Chinese Ticketing Company

Australasian ticketing, live entertainment and data analytics company TEG has announced it has entered into a joint venture with Chinese counterpart YongLe. The joint venture will see TEG and YongLe launch a cloud-based ticketing and entertainment platform in China. The platform, expected to be launched in 2018, will be branded YunTek, which translates to ‘cloud […]

Streetfighter Media Launches Millennial Sampler Bag Offering For Brands
  • Marketing

Streetfighter Media Launches Millennial Sampler Bag Offering For Brands

Guerrilla marketing company Streetfighter Media has unveiled a new service designed for brands who want to engage Millennials straight after they attend a music gig.  Kicking Television is a white cotton tote bag, filled with products and goodies – and it’s given to Millennials for free. How does it work? The bags, with their unapologetic […]

Zenith Sydney MD Karen Halligan To Depart
  • Media

Zenith Sydney MD Karen Halligan To Depart

Zenith Sydney's Karen Halligan has pulled-up stumps, although that's not to infer bad light had anything to do with it.

by B&T Magazine

B&T Magazine
PR Agency Hotwire Rebrands
  • Marketing
  • Media

PR Agency Hotwire Rebrands

PR agency Hotwire has rebranded, yet sadly not to "Hot Cocks Who Rock Your Socks Off". Which would've been far cooler.

Challenger Agency VCCP Wins Creative Account For Torrens University Australia
  • Advertising

Challenger Agency VCCP Wins Creative Account For Torrens University Australia

After a competitive pitching process involving five agencies, Torrens University Australia has appointed challenger agency VCCP as its new brand strategy partner and creative agency for 2018. Acclaimed for its work on dynamic brands including ING and Compare the Market in the financial services sector, Laureate Australia CMO Anne Da Cunha said VCCP’s reputation as […]

GumGum Appoints Ansible’s Sarah Baskerville As Victorian Sales Director
  • Advertising
  • Technology

GumGum Appoints Ansible’s Sarah Baskerville As Victorian Sales Director

AI advertising company GumGum has announced the appointment of Sarah Baskerville as its sales director for Victoria. Baskerville joins GumGum from Ansible, where she spent two years as its Melbourne mobile director. Prior to joining Ansible, she was head of specialist sales and partnerships at News Corp Australia, and also held a number of sales […]

The Diamond Concierge Gives Away $85K Ring In Campaign By McCann Queensland
  • Advertising
  • Campaigns

The Diamond Concierge Gives Away $85K Ring In Campaign By McCann Queensland

McCann Queensland’s second instalment of ‘The 5th C’ campaign launched over the weekend for online diamond retailer The Diamond Concierge, which received over 47million views around the world in the first 48 hours of it being released. In this second phase of the campaign, The Diamond Concierge gave away an $85,000 diamond ring, with Gold […]

Sparro Recruits Key Account Director Following Client Wins
  • Marketing

Sparro Recruits Key Account Director Following Client Wins

Digital marketing agency Sparro has announced the appointment of Hannah Jones (pictured above) as a key account director following a spate of client wins. Jones joins Sparro’s senior team alongside founders Cameron and Morris Bryant, overseeing a portfolio of accounts that includes Webjet, Domino’s Pizza, TAFE NSW, Temple & Webster, F45 Training and Bing Lee. […]

Women’s Health’s Jacqui Mooney On Driving A Women’s Brand In An Evolving Industry
  • Media

Women’s Health’s Jacqui Mooney On Driving A Women’s Brand In An Evolving Industry

In an industry facing change, Jacqui Mooney, editor of Women’s Health believes brands such as hers will continue to be a constant. Please note: this article was contributed by Magazine Networks. The magazine industry may be seeing substantial change but Jacqui Mooney has a goal that remains firm: to create happier, healthier lives for Australian women. […]

Why Consumer Brands Are Failing Aussie Mums
  • Marketing
  • Opinion
  • Partner Content

Why Consumer Brands Are Failing Aussie Mums

Is your game chainsaws or large marlin wall-hangings? Can't seem to attract the mums? This couldn't come soon enough.

Opinion

by B&T Magazine

B&T Magazine
Network Ten Creditors Approve CBS Deal
  • Media

Network Ten Creditors Approve CBS Deal

It seems the fight for Ten between CBS and media moguls Lachlan Murdoch and Bruce Gordon may finally be over.

by B&T Magazine

B&T Magazine