Embers for Empathy campaign raises awareness for bushfire victims

Embers for Empathy campaign raises awareness for bushfire victims

The Australian Red Cross, GPY&R Sydney and 12 Australian Artists have collaborated to raise funds and awareness about bushfire victims in their Embers for Empathy campaign.

Each artist has used charcoal from the Blue Mountains bushfires to create an artwork inspired by those directly impacted by the bushfires.

The esteemed group of artists will include Archibald Prize award winner, Paul Ryan.

“My immediate thought was to work with someone directly affected by the bushfires to create a portrait of them standing in the very place where they lost their home; which is how I met Jocelyn, the subject of my artwork,” Ryan explains.

The collection will be sold through a silent auction to raise funds for the Red Cross Disaster Relief and Recovery at an exclusive event in Sydney on Thursday, 10th April.

Australian Red Cross CEO Robert Tickner hopes the collection will raise awareness of disaster prevention in the future.

The stunning artworks use charcoal as the primary or single material, with some artists incorporating other mediums into their works.

A short film encapsulating some of the Embers of Empathy artists’ creation stories can be found at www.embersofempathy.com.

The Embers of Empathy group of artists includes:

  • Nicholas Harding – Sydney
  • Paul Ryan – Wollongong
  • Suzanne Archer – Wedderburn
  • Ron McBurnie – Townsville
  • Anne Judell – Mount Murray (NSW)
  • Eloise Cato – Sydney
  • James Blackwell – Wentworth Falls
  • Sam Holt – Sydney
  • Saif Almurayati – Sydney
  • Jody Graham – Sydney
  • Dean Mortensen – Sydney
  • Sophie Cape – Sydney

Credits: Client: Australian Red Cross, Agency: George Patterson Y&R, Sydney, Production: Paper Dragon, Director: Sam Couzens (Paper Dragon), Creative Director / Art Director: David Joubert (George Patterson Y&R, Sydney), Creative Director / Writer: Bart Pawlak (George Patterson Y&R, Sydney), Creative: Dean Mortensen (George Patterson Y&R, Sydney), Group Account Director: Paul Coles (George Patterson Y&R, Sydney), Client Team Director: Michael Turnley (Australian Red Cross), Account Manager: Ellie Gulliver (George Patterson Y&R, Sydney)


Please login with linkedin to comment

Latest News

Instagram Updates Its Shopping Tools
  • Marketing
  • Media

Instagram Updates Its Shopping Tools

Instagram has given its shopping tools a spring clean & polish. Hence, why this comes with a slight whiff of ammonia.

Blue Post Appoints Dave Hollingsworth As Director Of Post-Production
  • Media

Blue Post Appoints Dave Hollingsworth As Director Of Post-Production

Post-production facility Blue Post has expanded its team with the appointment of industry veteran Dave Hollingsworth as director of post-production. Hollingsworth’s appointment marks his return to Australia after 14 years working overseas with some of the world’s best directors, including Peter Jackson, Guillermo Del Toro, Steven Spielberg, Taika Waititi and Neill Blomkamp. Blue Post managing […]