Effies entries reach all-time high

Effies entries reach all-time high
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Entries for this year’s Australian Effie Awards have reached a new high of 228, up 25 submissions on last year.  

The entries come from 69 agencies and span 19 categories.

A first round of judging will take place on Tuesday 4th June, with finalists announced on the week commencing 11th June. A second round will then take place on Tuesday 16th July to decide the winners, with results announced at a gala dinner in Sydney on Thursday 5th September.

Matthew Melhuish, chairman of The Australian Effie Awards said: “We are thrilled to see such a significant surge of interest this year. Since launching the Effies in Australia in 2009, we have experienced continued support from across all states and growth this year suggests real confidence in the Effies as the premier awards, benchmarking effectiveness internationally.

“It is an exciting time for the industry. With so much change in the media landscape over the past few years, agencies are becoming masters in many new fields, and I look forward to identifying some of the new and effective approaches that are being applied across Australia in 2013.”

The Effies are jointly presented by The Communications Council and the Australian Association of National Advertisers (AANA).

Other sponsors and supporters include Millward Brown, Adstream, the Advertising Standards Bureau, B&T, Commonwealth Bank, The Newspaper Works, The Digital Edge, and Trapdoor Productions.

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