Droga5 to set up shop in London

Droga5 to set up shop in London

Droga5 will open a London office in an attempt to strengthen the agency's presence in Europe.

B&T Magazine
Posted by B&T Magazine

The office, which will open in June, will be led by CEO Kevin Dundas (pictured), executive creative director Nik Studzinski (pictured) and head of account management Olivia Legere, and will partner a mix of existing Droga5 clients and other global brands.

“Droga5 has always worked on a global scale,” said Andrew Essex, vice chairman of Droga5. “Now, by adding a European hub to our offering, we’re even better positioned to help our clients."

The agency said it will invest heavily in world-class digital and media capabilities to deliver integrated, media-neutral brand and business ideas crucial for success in a global marketplace.

“You can’t build a truly influential global company without having a strong presence in London,” said David Droga, founder and creative chairman of Droga5. "It’s pound-for-pound the most creative market in the world, which is why I am as excited as I am intimated about this new canvas.”

Dundas has more than 25 years of experience in advertising, 15 employed in global strategic planning roles at Publicis London, Y&R London and FCB San Francisco (now Draftfcb), which led him to a long stint at Saatchi & Saatchi London, where he rose in the ranks to become managing director and CEO.

His work with Droga, and Studzinski at Saatchi & Saatchi London, resulted in a highly prolific creative period that culminated in being named Agency of the Year at the Cannes Lions International Festival of Creativity.