EXCLUSIVE: The group account director for Telstra at Droga5 has parted ways with the agency, as it confirmed work on the Telco’s music streaming service MOG has finished.
Droga5 said that Naren Sanghrajka's (pictured) departure is one of two confirmed as part of an internal reshuffle at the agency, but added that it’s still working across multiple campaigns for Telstra.
Sanghrajka, who has been with Droga5 for over four years, led its advertising strategy for Telstra, running multiple scopes of work including corporate social responsibility, business, consumer, youth, multi-cultural and music.
Sanghrajka, who is chairman of the Account Management Group NSW, and previously worked at Saatchi & Saatchi and Lavender, headed up several high-profile campaigns for Telstra including the Cannes winning OLPCA ‘Ideas For Good’, James Cameron’s ‘Deep Challenge’, Legacy ‘Songs Badge’ and MOG’s ‘Music Better’.
He also performed work across key clients such as the AFL and ARL, United Nations and Qantas.
When contacted by B&T about the reasons for his departure Sanghrajka was not in a position to comment.
A spokesperson for Telstra confirmed to B&T that Droga5 remains on its panel of creative agencies and is currently engaged in creative work for the company.
However, when asked about the creative duties for MOG moving forward, the spokesperson added: "We don't provide running commentary about the work each agency is undertaking at any given time”, but stated that MOG remains “an important and popular part of our media offering."
In March, Telstra launched a new marketing campaign created by Droga5 bringing together a western Sydney fruit farmer and a French eco-sonics scientist in a unique experiment to promote MOG.