Droga5's Telstra head departs as MOG work ends

Droga5's Telstra head departs as MOG work ends
SHARE
THIS



EXCLUSIVE: The group account director for Telstra at Droga5 has parted ways with the agency, as it confirmed work on the Telco’s music streaming service MOG has finished. 

Droga5 said that Naren Sanghrajka's (pictured) departure is one of two confirmed as part of an internal reshuffle at the agency, but added that it’s still working across multiple campaigns for Telstra.

Sanghrajka, who has been with Droga5 for over four years, led its advertising strategy for Telstra, running multiple scopes of work including corporate social responsibility, business, consumer, youth, multi-cultural and music.

Sanghrajka, who is chairman of the Account Management Group NSW, and previously worked at Saatchi & Saatchi and Lavender, headed up several high-profile campaigns for Telstra including the Cannes winning OLPCA ‘Ideas For Good’, James Cameron’s ‘Deep Challenge’, Legacy ‘Songs Badge’ and MOG’s ‘Music Better’.

He also performed work across key clients such as the AFL and ARL, United Nations and Qantas.

When contacted by B&T about the reasons for his departure Sanghrajka was not in a position to comment.

A spokesperson for Telstra confirmed to B&T that Droga5 remains on its panel of creative agencies and is currently engaged in creative work for the company.

However, when asked about the creative duties for MOG moving forward, the spokesperson added: "We don't provide running commentary about the work each agency is undertaking at any given time”, but stated that MOG remains “an important and popular part of our media offering."

In March, Telstra launched a new marketing campaign created by Droga5 bringing together a western Sydney fruit farmer and a French eco-sonics scientist in a unique experiment to promote MOG.

 

Please login with linkedin to comment

Latest News

Aussie Pooch Mobile Embracing Localised Approach To Its Online Presence
  • Advertising
  • Marketing

Aussie Pooch Mobile Embracing Localised Approach To Its Online Presence

Aussie Pooch Mobile recently took out the number one spot in the Marketing category of this year’s Topfranchise Awards organised by 10 Thousand Feet Research and online marketplace SEEK Business. B&T sat down with Aussie Pooch Mobile’s marketing manager, Tracy Sullivan, to chat about the strategy behind their success. Why have you focused on online […]

B&T’s Research Agency Of The Year, Nature, Unveils Sydney Move
  • Marketing
  • Media

B&T’s Research Agency Of The Year, Nature, Unveils Sydney Move

Independent research consultancy, Nature, has announced an interstate expansion with the establishment of a Sydney office in the New Year. The announcement comes off the back of the business being recognised as Research Agency of the Year at the B&T Awards in November. According to Nature’s founder and managing director, Chris Crook, the move is a natural […]

by B&T Magazine

B&T Magazine
Paper Moose & Skillsroad Tackle Youth Unemployment
  • Campaigns
  • Technology

Paper Moose & Skillsroad Tackle Youth Unemployment

The NSW Business Chamber’s Skillsroad initiative has teamed up with independent makers agency Paper Moose to create an immersive, multi-touchpoint virtual reality experience. The initiative is an  effort to raise young Australians’ awareness of apprenticeships and traineeships for various careers. The digital experience, funded by the NSW Government Department of Industry, brings viewers into the […]

QMS NZ Finalises MediaWorks Merger
  • Media

QMS NZ Finalises MediaWorks Merger

QMS Media Limited has finalised terms for the merger of its New Zealand out-of-home, digital media and production business (QMS NZ) with MediaWorks, New Zealand’s leading independent radio, TV and digital business. The merger on completion will establish the newly combined QMS and MediaWorks as the largest multi-media advertising group in the country. In late […]

Headspace Australia Launches Instagram Campaign For Year 12 Students
  • Media

Headspace Australia Launches Instagram Campaign For Year 12 Students

Australian celebrities and creators are sharing their support for Year 12 students this week, in a new initiative from Instagram and headspace Australia. Launched today ahead of end-of-school exam results, #GramFam Australia features messages from ARIA winner Amy Shark, TV presenters including Lisa Wilkinson and Sandra Sully, comedian Peter Helliar, Home & Away star Olivia […]

oOh!media & Adshel Combined Business Reaches 90% Of Aussie Audiences
  • Media

oOh!media & Adshel Combined Business Reaches 90% Of Aussie Audiences

oOh!media’s audience reach has extended to well above 90 per cent of the Australian population with the integration of Adshel’s assets into the business, according to analysis of audience data. The audience reach data was announced as oOh! rebrands the Adshel assets to Commute by oOh!. Audience data from MOVE shows oOh!’s reach is unmatched […]

iHeartRadio & Surf Life Saving NSW Revive ‘Surf Life Sounds’ For Summer
  • Media

iHeartRadio & Surf Life Saving NSW Revive ‘Surf Life Sounds’ For Summer

The Australian Radio Network’s iHeartRadio Australia has teamed up with Surf Life Saving NSW (SLS NSW) for another year of ‘Surf Life Sounds’. The digital radio station features a mix of this summer’s hits, providing the official soundtrack to a safe summer at the beach while celebrating Australian beach culture. The Surf Life Sounds name […]

Sky News Bolsters Editorial Team With Two New Hires
  • Media

Sky News Bolsters Editorial Team With Two New Hires

Sky News today announced further expansion and investment in its editorial leadership team with the appointment of two new roles across its newsroom operations. Experienced television news director, Chris Willis has been appointed to the newly created leadership position of executive editor of news and talk. In this senior editorial role, Willis will have overall responsibility […]